10 Best Programmatic Advertising Platforms for Digital Marketers [2022]

In today’s digital advertising landscape, having a reliable, trustworthy, and efficient programmatic ad partner for campaigns is crucial for marketers.

But with a growing number of programmatic advertising platforms out there, selecting the right one for your business is no easy feat. As digital marketers, you need a platform that knows the business of programmatic buying technology like the back of their hand.

Programmatic advertising platforms let marketers automatically buy and optimize ad spaces for their digital marketing campaigns, rather than working with publishers. On these platforms, you can bid on advertising inventory in real-time and reach specific target audiences.

In 2021, advertisers in the United States were projected to spend $US106 billion on programmatic display advertising, according to data from Statista. That number is expected to increase to nearly $US142 billion by the end of 2023.

In this guide, we take a look at 10 best programmatic advertising platforms among digital marketers today, the features they provide, supported ad inventories, and audience targeting options, so you can decide which platforms suit your next digital marketing campaign best.

Related: Five Audience Segmentation Strategies for Agencies & Marketers to Get the Most Out of Programmatic Advertising