7UP Digital Bartender Case Study — Madison Miller

The Problem:
7UP sales were down and we had just launched a new campaign for the brand with a new strategy of positioning 7UP as a mixer. We wanted to add more value to the campaign and inspire people at home to purchase 7UP and get creative in the kitchen with ease.

We all know that finding a cocktail recipe online is easy. But many of us don’t necessarily have the tools at home needed to mix a drink.

The Solution:
The solution was The 7UP Digital Bartender. This digital experience empowers hosts to make over 30 unique 7UP cocktails and mocktails – no prior knowledge or measuring tools required.