Atlantic Digital Marketing Company: Charleston and Atlanta

Optimized SEO Campaign

If you’re looking for serious business growth, one of the best strategies that you can use is search engine optimization or SEO. Why is it so effective? Simple! SEO allows you to target potential customers that are more likely to avail of your product or service – a conversion if you will.

A well-optimized SEO campaign will help you reach customers that have an active interest in your company, product, or service. The goal of SEO is to have your website appear on the first page of search engine results such as Google and Bing. If your website ranks high for your targeted keywords, you receive more traffic and qualified leads. SEO shines when it comes to targeting which means that you’ll reach people who are likely more interested in your product or service.

A top-rank digital marketing agency will not only optimize but streamline your SEO campaign as well. This is a key benefit of having an agency partner because SEO isn’t a one-and-done deal but an ongoing process.

Content Creation That Converts

While a nice looking website is a good thing for any business, it needs more than that to succeed. These days, customers are no longer interested in sites that only looks great. Static websites with rarely updated content make visitors to never want to come back again. Visitors need a reason to come back to your website, preferably with useful and relevant information that helps them make a buying decision.

This is where good content marketing comes into play.

Creating content isn’t just about making search engines happy (although it tremendously helps). There’s no point in optimizing your search results if you can’t back it strong, relevant content. But then again, most optimization methods revolve at content of some type. The idea is to put out content that your potential buyers can appreciate. After all, it’s the customers who are buying your product or service, not the search engines.

A digital marketing agency can provide top-notch content and will be delivered to online spaces that your potential customers frequent.

Social Media Marketing

If you’re not on social media, there’s a good chance that you’re getting left behind by your competitors. Just take Facebook for example. In 2018, over 18 million small businesses around the world have hopped on to Facebook. And based on statistics, Facebook reaches more than 60% of all internet users in the world.

In terms of reach, it’s hard to go wrong with using social media marketing, especially when it comes to the local market. This type of marketing is highly targeted since social media platforms have massive user bases and data are voluntarily provided. With that amount of information at hand, social networks like Facebook can serve users with highly targeted ads. With such a highly targeted reach, the rate of conversions is higher.

Many business owners are managing their social media marketing accounts on their own which is mostly fine. However, if you want to make the most out of social media’s power, a digital marketing agency like Atlantic will be more than happy to help.

Paid Search Campaign Management

As far as targeted traffic and quick results go, pay per click or PPC is the best digital marketing strategy to use. If you have a website, traffic is the lifeblood of your business. However, it’s not just about getting clicks and visitors, you need qualified leads to turn up a profit. While SEO is one of the most common methods to get targeted traffic, PPC remains the quickest way to reach qualified audiences.

With PPC, you’re not just getting high-quality traffic but almost instantaneous results as well. Basically, you’re targeting users who are already actively searching for your product or service. Serve them with a relevant ad and they’re likely to be pushed to make a buying decision. Once your account has been set up properly, your campaign is ready to launch and can receive clicks and sales on that same day.

However, it’s easy to waste time and money through PPC, especially if you don’t know what you’re doing. With an agency by your side, your PPC campaign can be optimized for success.

Web Design Solutions

As mentioned earlier, a beautiful website isn’t guaranteed to attract and engage visitors. However, superior web design does play a critical role in a small business website. If you have a poorly designed website, there’s a good chance that you’ll scare away a visitor. This is because your site’s appearance is critical to making a good first impression on your visitors.

Also, your website and brand’s credibility comes from web design. When someone finds your website, they want to know that your business is trustworthy and legit. A poorly designed site doesn’t exactly scream professionalism and legitimacy. But good web design isn’t just about aesthetic but you have to make sure that your site loads quickly, easy to navigate, and full of useful content.

If you partner with a digital marketing agency, you’ll have access to a web design team that can provide you with a beautiful and highly-responsive website.