B2B Marketing Automation Platforms Reviews 2023 | Gartner Peer Insights

I have been an active user/system admin of Eloqua for coming on 20 years and to remain with a tool for so long clearly demonstrates how good of a product it is. The Oracle Eloqua team listen to our requirements and ideas and are always finding ways to help you overcome a business problem. Once you grasp the basic navigation around the tool (just like all tools really) I have found Eloqua both in E9 and E10 to be easy to navigate, easy to find your way round and very easy to use.

I have moved companies several times over those years but Eloqua has been a consistent tool throughout my journey.

The tool is very powerful and you can build in lots of requirements and decision rules for any campaign, together with integrations with external tools such as Zoom among many others. There are lots of extra facilities which you can install into our instance from the App Exchange such as Data Washing Machine which enables you to keep your database clean and standardised.

Topliners the user network is a fantastic resource to help you find a solution to a problem or for just generally getting to know other Eloqua users.

The University Licenses is an extra cost, but worth it. Although I would like to see Oracle adopt the Salesforce Trailhead Free training ability for users wanting to learn, but not had the opportunity to gain access to the tool yet.