Digital Communications Specialist | NC Community Colleges Jobs
Under the general direction of the Director of Marketing and Outreach the Digital Communications Specialist is responsible for planning, implementing and monitoring the Digital Media strategy in order to increase brand awareness and improve marketing efforts. A key role will be supporting and enhancing internal and external communications initiatives to improve how the College connects with employees, students/parents, prospective students/parents and community members utilizing traditional and digital marketing efforts.
- Assist in developing content and campaigns for reaching prospective and current students
- Enhance awareness of the College and its brand through new and emerging media (digital, online, social).
- Coordinate, implement, track activities through social media platforms.
- Posting and interacting with users on a daily basis.
- Manage social media management software.
- Measure the success of social media campaigns through reports and dashboards to monitor social media traffic using analytics tools such as Facebook Insights and Google Analytics.
- Design graphics for social media and other marketing materials.
- Serve as college representative at community functions and events.
- Coordinate flow of information and communication and disseminate according to plan/strategy for internal initiatives.
- Responsible for the daily monitoring and approval of web updates performed by content managers.
- Provide photography services of college events.
- Serve as an alternate for the emergency notification plan.
- Performs other duties as assigned by the Director of Marketing and Outreach.
