Inside the Click Farm: What “LIES” Behind Your Data : INSIGHTS

This groundbreaking presentation will take you inside survey click farms. Using hundreds of hours of video recordings, we will show you how thousands of people in India, Bangladesh, and other countries pose as U.S. respondents online while taking surveys. We will also show you live video recordings of these fraudulent survey-takers answering questionnaires from within the click farm. In this presentation, you will see what a click farm looks like; you will learn how people from outside the U.S. gain access to U.S. panels, even when panel membership requires a U.S. driver’s license and Social Security number; and, you will learn about the software fraudsters use to get around fraud-protection techniques. Most importantly, you will learn how to identify and remove fraud from your surveys. Overall, you will leave this presentation with a deep understanding of the scale and scope of fraud in the insights and market research industries, how such fraud can invalidate the outcomes of resea
rch studies, and how you can protect yourself and your research in the future.

Presented by:
Leib Litman, Co-founder, CloudResearch
Cheskie Rosenzweig, Senior Research and Product Scientist, CloudResearch