The Look of the Games

The Look of the Games is the visual identity of the Olympic and Paralympic
Games. It embodies the zeitgeist of the Games, differentiating one
edition from another and making the Games uniquely different from all
other sporting events throughout the world. In addition to conveying the
Games messages, it promotes the culture of the host country and
celebrates the spirit of its people. The
Look is the pinnacle of the visual language expressing the Games, with
graphics that integrate all the other elements of the image. It visually
translates the concept we wish to convey. The Look will embellish
sporting and non-sporting facilities, the city, uniforms, tickets,
credentials, products, shops, medals, etc., providing a unique
experience wherever the Games are happening.

MEXICO 1968

MUNICH 1972

MONTREAL 1976

MOSCOW 1980

LOS ANGELES 1984

CALGARY 1988

SEOUL 1988

ALBERTVILLE 1992

BARCELONA 1992

LILLEHAMMER 1994

ATLANTA 1996

NAGANO 1998

SYDNEY 2000

SALT LAKE 2002

ATHENS 2004

TORINO 2006

BEIJING 2008

VANCOUVER 2010

LONDON 2012

SOCHI 2014

RIO 2016

PYEONGCHANG 2018

TOKYO 2020

BEIJING 2022

PARIS 2024

© 2020 International Olympic Committee