10 Best PIM Software For Product Information Management In 2023

The Best PIM Software List

Here’s a shortlist of the best PIM software. Find more details below:

1. 1.

   Plytix

   — Best PIM for small and medium businesses

   

2. 2.

   PIMworks

   — Best PIM software for multichannel syndication

3. 3.

   4ALLPORTAL

   — Best PIM + DAM combo solution

4. 4.

   OneTimePIM

   — Best PIM with e-commerce connectors

5. 5.

   Akeneo PIM

   — Best PIM with built-in task management

6. 6.

   Syndigo

   — Best for ecommerce analytics

7. 7.

   Pimcore

   — Best free open source PIM software

8. 8.

   inRiver

   — Best reseller self-service portal

9. 9.

   Productsup

   — Best drag-and-drop publisher templates

10. 10.

    Feedonomics

    — Best remarketing toolkit

In a bricks-and-mortar store, the organization of products includes shelf facing and POS stands. In an ecommerce store, the organization of products involves managing the digital content. The best PIM software for product information management can help you organize this content from a centralized cloud-based platform.

If you don’t currently use any PIM tools (not to be confused with personal information managers, another “PIM” acronym), you most likely will have to reassess that thinking as it becomes the ecommerce industry standard.

This article will help you quickly compare and evaluate the best PIM software and other master data management (MDM) solutions. I have also added an FAQ section at the end to answer questions about this topic.

What is PIM Software for Product Information Management?

PIM software is a tool or set of tools that helps ecommerce retailers produce and manage the product content needed across various digital channels.

PIM software is a specific type of information management system used to track the details and data for commerce products. It is a one stop shop for product information like: technical data, usage specifications, product stories, media files, and cataloging details.

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Overviews Of The 10 Best PIM Software

Here’s a brief description of each PIM tool that is featured on this top 10 list. Feel free to check out how I picked the software on this list at any time.

1

Plytix

Best PIM for small and medium businesses

Plytix is a cloud-based product information management (PIM) system designed for businesses engaged in omnichannel marketing.

Why I picked Plytix: This software offers both product information management and digital asset management (DAM) functionality. Ecommerce businesses can create a centralized repository for product information and digital assets in the platform, allowing users to to enrich their product data with media files like videos and images, as well as pricing information, product specs, and additional descriptions. Multiple pricing tiers are available, making it a good option for small and medium-sized businesses.

One of the software’s main functions is to automate data processes and the creation of product feeds that automatically populate with product data, formatted according to the requirements of different channels. With these feeds, users can publish product information across multiple sales channels, which include social media platforms, marketplaces, and ecommerce websites.

Plytix Standout Features & Integrations

Features include spreadsheet and grid views, digital asset management (DAM), product sheets, brand portals, product completion tracking, bulk product editing, unlimited users, custom user permissions, file storage, and product relationships.

Integrations natively include Shopify, with additional integrations configured using the software’s open API.

Plytix Plans & Pricing

Pricing starts from $450/month for up to five outputs, and users can test out the tool with a free trial. A freemium plan is also available for companies that want a PIM system without outputs.

Free trial plus freemium plan available.

From $450/month

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2

PIMworks

Best PIM software for multichannel syndication

PIMworks is a product information management software that helps brands, retailers, and online sellers enrich, syndicate, and centrally maintain all their product information. Their AI and machine learning (ML) capabilities enable you to automatically extract the best product content from the market and syndicate them across channels.

Why I picked PIMworks: It lets you manage product data and all your vendor information from a centralized repository. PIMworks also helps you optimize your product catalogs and maintain all your digital assets centrally. Along with basic PIM features, PIMworks prides itself on providing the best workflow management module. All the teams involved in the creation of product catalogs can collaborate effectively by creating workflows in PIMworks. The overall product data performance can be monitored and analyzed with insights available on the dashboards.

PIMworks’ AI and ML capabilities help in the automatic enrichment of the product catalogs. Product data is sourced from the top websites and marketplaces so that users can optimize their content with the best data available. Apart from providing ecommerce SEO, PIMworks also helps in bringing the content on par with market standards and compliant with each marketplace. This enables them to rank higher among search results and brings in more sales to their business.

PIMworks Standout Features & Integrations

Features include multichannel syndication, a centralized DAM, collaborative workflow management, bulk imports, and automatic data enrichment.

Integrations include Amazon, Shopify, Walmart, Houzz, and Magento.

PIMworks Plans & Pricing

Pricing is available upon request

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.

4.6

22

14-day free trial

Staring from $299/month

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3

4ALLPORTAL

Best PIM + DAM combo solution

4ALLPORTAL is a digital asset management (DAM) and product information management (PIM) software system tailored for companies and retailers in need of a scalable solution for streamlining workflows around product data and file management.

Why I picked 4ALLPORTAL: Its PIM system serves as a single point of access for all sales and marketing-related product information. The system works to combine all product data from different third-party systems and then provides optimal provisioning, management, compliance, and search functionality.

4ALLPORTAL’s biggest appeal to businesses is the scalability of its PIM system. It offers a variety of connectors and modules that deliver software customizability. With the master data management feature, they can easily manage all types of data, including address data, product data, and their specific assets. The PIM system can be deployed on-premise or in the cloud.

4ALLPORTAL Standout Features & Integrations

Features include real-time analytics dashboards, reporting, support for diverse media formats, task management, versioning, an image comparison tool, and file conversion.

Integrations include the Adobe Creative Suite, Drupal, Azure AD, Dropbox, Jira, Magento, Slack, diverse social media platforms, and thousands more available through Zapier.

4ALLPORTAL Plan & Pricing

Pricing is available upon request.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.

5

10

30-day free trial+ free demo available

Pricing upon request

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4

OneTimePIM

Best PIM with e-commerce connectors

OneTimePIM is a SaaS PIM solution with a fully integrated digital asset management system and an automatic datasheets feature. It allows companies to aggregate all their product data into a single platform.

Why I picked OneTimePIM: It differs from other PIM companies as they offer onboarding services at no additional cost. This means that they will devote as much time as necessary to help your business set up the PIM, clean and import the data, and set up any integrations.

OneTimePIM comes with custom-built e-commerce connectors that operate directly from within the PIM, giving you full transparency and reporting on the product data you send to your website. Simply map the PIM attributes to the e-commerce store and click run, or schedule it, to update your website instantly. These are genuine purpose-built connectors and are the best in the PIM industry. OneTimePIM can also integrate with other systems like your ERP.

OneTimePIM Standout Features & Integrations

Features a spreadsheet view, DAM, unlimited product channels, export scheduling, category management, product variant options, unlimited languages, and external user access.

Integrations include Shopify, Magento, WooCommerce, and ERP systems.

OneTimePIM Plans & Pricing

Pricing starts at 900 GBP which is approximately $1,050/month and offers a free trial.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.

4.3

2

Free trial available

From $1,050/month (900 GBP)

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5

Akeneo PIM

Best PIM with built-in task management

Akeneo is an omnichannel commerce solution that caters to collaborative product teams who want to divide and conquer data entry with consistency and quality.

Why I picked Akeneo: It is PIM software-meets-project management, incorporating both data quantity and quality measurements as well as collaboration and teamwork assistance. The UI is sleek and intuitive, making it easy for users to bounce between product information, DAM, and task management. The progress tracking dashboard will quickly show you which products are WIP.

Akeneo does a lot well, but its services are limited when it comes to solutions for product substitutions, product cross-referencing, upselling, and cross-selling opportunities. Additionally, the product variant modeling is the only part of the UI that stands out as not being very user-friendly, requiring complicated importing and exporting of base product templates.

Akeneo Standout Features & Integrations

Features include product data exports, raw data imports from multiple sources, catalog management, omnichannel product activation, and product information translation across platforms.

Integrations include 100+ popular platforms like Adobe Magento, Salesforce Commerce Cloud, Google Shopping, Spryker, PrestaShop, OroCommerce, ShopifyPlus, and more. Akeneo also integrates with your tool stack using rich REST and Events APIs.

Akeneo Plans & Pricing

There’s an on-premise free edition and pricing for its SaaS solution starts at 25K annually.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.

4.5

152

14-day free trial

Starts at $25K annually (free version available)

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6

Syndigo

Best for ecommerce analytics

Syndigo is a content experience hub (CXH) that unites manufacturers, suppliers, distributors, and retailer recipients to optimize PIM solutions.

Why I picked Syndigo: It boasts over 250K available product attributes for hyper-detailed product differentiation. Additionally, the tool is designed to parse said data and offer optimization feedback and product status alerts.

The software is also designed to monitor all product content to provide improvement alerts, actionable customer insights, business-critical product KPIs, and vendor health scores for incorrect or missing product information.

Syndigo has a pay-per-SKU service subscription model, meaning that companies with larger product databases may be eventually priced out. Bulk editing product information can also be tricky, as larger volumes of data may prevent the page from auto-generating records. A workaround for this is to download an Excel file, make batch changes, and then re-upload.

Syndigo Standout Features & Integrations

Features include master data management, analytics, internal data governance, effective content delivery, plus performance feedback and optimization

Integrations include storefronts for 1,500+ retailers globally including Walmart, Costco, FreshDirect, Amazon, and Instacart.

Syndigo Plans & Pricing

Pricing is available upon request.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.

4.4

66

Free Demo

Pricing available upon request

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7

Pimcore

Best free open source PIM software

Pimcore is a data and experience management platform for any digital data and customer experience. Its Product Information Management product is available in cloud, enterprise, and community editions.

Why I picked Pimcore: The community edition of Pimcore is open source and entirely free to use forever. A free plan will net you an open source GPLv3 software license with publicly accessible source code. For IP protection (private source code), you can upgrade to either the enterprise or unlimited plan. The free Pimcore plan comes with PIM/MDM/CDP/DAM; DXP/CMS/commerce; and unlimited entities, data, and users.

Pimcore’s current DAM asset portal extension is not compatible with mobile devices so you won’t find reliable compatibility with iOS or Android smartphones. Highly collaborative teams will also find that there is no way to track who is making edits to product data in real-time, which may result in accidentally overriding simultaneous changes.

Pimcore Standout Features & Integrations

Features include data modeling, data management, quality management, workflow management, DAM, and omnichannel publishing.

Integrations include 1600 pre-integrated marketing, shopping, retail, and business channels as well as simple Microsoft Excel connectivity through the import and export of CSV and XLSX spreadsheets. They provide a standard API, a full-featured REST Webservice API, and a Data Hub GraphQL API for additional two-way connection opportunities.

Pimcore Plans & Pricing

Pimcore offers a free community plan. Additionally, you can trial the product for 3 months for a reduced cost.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.

4.4

44

3-month trial at cost

Pricing available upon request

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8

inRiver

Best reseller self-service portal

InRiver is a digital-first PIM solution that’s designed to drive revenue and collects everything marketing text, images, videos, specifications, 3-D drawings, instruction manuals, and more with support in all 258 ISO languages.

Why I picked InRiver: You can leverage smart image recognition technology to help auto-populate attributes like colors, descriptions, and tagging.

InRiver offers a robust self-service portal for resellers where you can control what data these unique users have access to for searching and downloading. InRiver actually supports multiple means of collaboration, including built-in Gantt chart functionality for campaign timelines.

A downside of InRiver is that it lacks digital asset management (DAM) organizational functions. It does have the capacity to handle your assets through integration, but it requires investing that extra time (and money) to do it.

InRiver Standout Features & Integrations

Features include enriched product content, multi-language support, automatic product attributes, a built-in Gantt chart functionality, product data syndication, and reseller self-service portals.

Integrations include 1WorldSync, Adobe, Amla Commerce, Apptus, Aprimo, Blosm, Boarding, Channable, Cloudcraze, DataFeedWatch, Floxbox, SDL, Semantix, ShopLigiQ, Shoppa, Snap36, and Videoly. InRiver can also connect to any source data system using its REST API.

InRiver Plans & Pricing

InRiver offers customized pricing upon request and has a free demo.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.

4.2

56

Free Demo

Pricing available upon request

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9

Productsup

Best drag-and-drop publisher templates

Productsup is a product-to-consumer (P2C) platform and product content syndication software solution used by the likes of Yves Rocher, Esprit, and Garmin.

Why I picked Productsup: Users can import and export data to a long list of data sources, shopping platforms, and shop systems regardless of data format or size. Productsup provides a means for data aggregation, optimization, standardization, and enrichment across all channels.

Productsup has sped up the process of building new feeds by providing drag-and-drop templates for popular publishers like Google, Facebook, Shopify, Amazon, and Yahoo.

Productsup’s current knowledge base is a work-in-progress so finding documentation for its extensive list of features may not be an entirely satisfying experience. Their customer service team is very receptive and attentive but users may not feel empowered to self-teach or problem-solve with the current level of native onboarding material.

Productsup Standout Features & Integrations

Features include enriched product data, feed management, product content syndication, and unlimited exports to all major marketplaces.

Integrations include over 2000 built-in export integrations. Users can also request a custom integration. You can connect with Google Shopping, Amazon Marketplace, Facebook Dynamic Ads, and more.

Productsup Plans & Pricing

Pricing is available upon request.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.

4

6

Free Demo

Pricing available upon request

Visit Website

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10

Feedonomics

Best remarketing toolkit

Feedonomics bills itself as a full-service product & data feed management software with intertwined PIM capabilities. The software collects, organizes, and optimizes your product data, providing data insights unique to different e-commerce marketplaces like Amazon and Google shopping. Feedonomics can also help you automate order fulfillment across channels.

Why I picked Feedonomics: Unlike some of the more enterprise-oriented PIM solutions, Feedonomics is incredibly intuitive to use with clearly flagged red and green text markets to direct what data needs to be entered or transformed. Feedonomics partners directly with Google, Amazon, Facebook, and Walmart and can leverage these relationships for any ecomm remarketing efforts.

Feedonomics offers a ton of data fields and columns—which is great, unless you aren’t using them, then it just adds clutter. The ability to remove templated fields would go a long way to helping users feel more organized and in control of their data. Additionally, the admin interface can be a bit overwhelming to start; leave some extra training/exploration time as you onboard.

Feedonomics Standout Features & Integrations

Features include product syndication across hundreds of channels, catalog automation, inventory management, a centralized dashboard, and automatic product categorization using AI.

Integrations include Shopify, Magneto, BigCommerce, WooCommerce, Volusion, Netsuite, Salesforce Commerce Cloud, Google Shopping, Facebook Shops, Amazon, eBay, and Walmart. Feedonomics Marketplace Matrix can help you connect eCommerce destinations to one another, like Magneto to Amazon, for example.

Feedonomics Plans & Pricing

Pricing is available upon request.

Free Demo

Available upon request

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Need expert help selecting the right Product Information Management (PIM) Software?

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Other Product Information Management Software Options

Here are a few more that didn’t make the top list. If you need additional suggestions for handy Enterprise PIM (Product Information Management), check these out, or get free advice on the best tool for you.

How I Picked The Best PM Software

I evaluated and compared the most popular PIM software on the market, both for its reviews and user interface. Then I weighed factors that make software a good option for you as a user, such as the ones that follow.

User Interface (UI)

Does the PIM tool centralize and optimize access to everything you need for product experience management (PXM)? Does the software prioritize user experience when it comes to accessing product descriptions and other business critical data?

Having a good interface is everything when you are handling dozens, if not hundreds of products that you need to update. A clean interface allows you to spot information easily and, in turn, improves navigation.

Usability

Is the PIM tool an all-in-one solution across departments: marketers, sales channels, data governance? I see if the tool offers easy and actionable feedback on data quality for product content management. Additionally, I look at the standout features and analyze if they succeed in decreasing product time-to-market.

Integrations

There are two touchpoints of integration that need to be considered for PIM software: Does the software connect with a large variety of storefront platforms, like Google, Amazon, eBay, and Shopify? Secondly, does the PIM tool offer connection with workspace and social app ecosystems like Asana, Slack, and email integration?

The three main categories of integrations I look at are custom integrations using an API, third-party software that helps you connect to other apps, and pre-built integrations that you can set up in minutes.

Pricing

Is the price affordable, flexible, and transparent? Is the pricing scheme accommodating to both large and small companies alike?

Whatever the case is, I bring all the relevant information regarding plans, tiers, free versions, free trials, and pricing details. This includes SaaS and single license pay schemes.

Product Information Management Software FAQ

If you are still flush with questions about PIM software, then this handy FAQ is a great place to start.

Why use PIM software?

Using PIM software has lots of advantages, like:

• Transparency of data and information accuracy
• Increase quality of product data
• Maintain data standards across all product information
• Streamline onboarding of new products
• Improve customer experience with standardized data
• Easier integration with other systems such as your existing CRMs, warehouse management systems, marketing software, and others.

Is PIM the same as product catalog management software?

Not quite. PIM is often internal-only data whereby a controlled set of information points are available for customer perusal. On the other hand, catalog data management usually involves the consolidation of ALL data into a single point of reference for both the merchant and the customer. These two types of systems may share some of the same features, like the storage of product images and metadata descriptions.

How much does PIM software usually cost?

While certain entry-level PIM software is free to use, most of the time a good product management system comes with a cost. Companies can expect to pay anywhere from $199/month all the way up to 1000+/month. Your price will often depend on the number of SKUs, number of users, number of distribution channels, etc., that your company needs.

Which are the types of product information compiled in PIM?

The types of product information typically compiled in PIM software may include:

• Technical data: size/measurements, color choices, ingredients, etc.
• Usage data: How, when, where to use it, etc.
• Emotional data: product stories, metadata descriptions, etc.
• Media files: images, text files, vidoes, etc.
• Digital catalog platform data: Number of products, variations of products, seasonal listings, etc.

What features do I look for when evaluating PIM software?

1. Catalog management integration: Does the tool offer some sort of catalog management tool or does it integrate with popular catalog management systems?
2. Data Import: Does the data management solution make it easy to import data from external sources with minimal manual intervention? Does it speak to common platforms and file types for easy data importing?
3. Editing Ease: Does the software accommodate bulk editing capabilities, version restoration, and other tools to make product data management a breeze?
4. Category Management: Is creating and assigning product categories easy to do? Are there pre-built categories for quick uploads? Can categories be changed, searched, and sorted?

What’s Next?

The PIM software market is an $11.4 billion industry, and it continues to grow. Thanks to COVID-19 and the allure of shopping by smartphone, eCommerce has witnessed a spike in demand. Brands now need to contend with organizing large amounts of product data and feeding accurate information out to a variety of online shopping portals.

Depending on the depth of your needs, you may benefit from a single source for product meta descriptions, or you may need a catalog maker. It’s worth noting that product information management software is sometimes offered as a standalone product, but it’s commonly part of a bigger suite of tools comprising a product lifecycle management system or retail operations platform.

Learn about the importance of enactment plans and 6 PIM best practices to deepen your knowledge on this topic. I also suggest you look at 17 product attributes you can use in your product descriptions to motivate purchases.

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