11 Best Free Logo Maker Software of 2023 [Mac, Windows]
Designing a logo that perfectly represents your brand is much more complex than most people realize. Luckily, graphic design software can simplify the creative process.
We reviewed dozens of the best free logo maker software for this article in 2023 and narrowed it down to eleven. Our first choice? PhotoDirector.
PhotoDirector is top-rated thanks to its AI-powered tools, seamless interface, and thousands of features, templates, and effects for designing logos. Below, we tell you more—plus, we also review ten additional free logo maker software and editing platforms.
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Top 3 Free Logo Maker Software
1. PhotoDirector – Best Overall
PhotoDirector has advanced AI editing tools, over 1,900 templates and effects, an intuitive interface, and a stock library with millions of images. It’s our top pick for free logo maker software. Detailed Review >
2. GIMP – Best for Professional Designers
GIMP has several logo-making tools for seasoned designers, including freehand illustrations and digital painting. Detailed Review >
3. Pixelmator Pro – Best for Aspiring Digital Artists
Pixelmator is a popular alternative to more expensive software and offers tools for painting and detailed brushwork. Detailed Review >
What Is Logo Maker Software?
Logo maker software contains templates, stock images, fonts, graphic design tools, and more, which users combine to create business logos and marketing content. In addition, most graphic design software offers freehand drawing tools or automated logo wizards, making it fast and easy to start branding your business.
11 Best Free Logo Maker Software
1. PhotoDirector – Best Overall
Compatibility: Windows, Mac, Mobile
Overall Rating: 10 / 10
Beginner-friendly: 10 / 10
Key Features
- Quick-click templates and design packs
- Advanced layer editing and masking
- Royalty-free stock library
Our top pick for a free logo creator is PhotoDirector. It has endless branding and logo creation options, from object removal and masking to a gigantic stock library and template packs.
With PhotoDirector, you can easily create a logo, image, or watermark to represent your business. Its advanced layer editing makes it easy to add your logo to background images, like flyers or business cards.
PhotoDirector can handle all your graphic design needs, like logos, watermarks, social media content, high-resolution editing, etc. It has one-click photo corrections, RAW format support, AI masking, and more – the sky is the limit.
Pros
- Guided edits for beginners
- Seamless workflow and interface
Cons
- Software download uses a lot of space
Download PhotoDirector now to start creating unique logos and designs for your brand.
2. GIMP – Best for Professional Designers
Compatibility: Windows, Mac, GNU/Linux
Overall Rating: 8 / 10
Beginner-friendly: 5 / 10
Key Features
- Open-source software
- Supporting numerous file formats
- Advanced graphic design and illustration tools
GIMP is one of the oldest open-source photo editing and design software. It has freehand illustration tools ideal for creating logos and marketing content.
GIMP’s free logo editor toolbar is cluttered but offers full customization for an easier workflow. You can create quality logos using custom fonts, graphic 3D images, photography, and much more.
GIMP is ideal for professional designers. However, it has a steep learning curve, and there’s no “Welcome” screen with basic tutorials. Plus, it lacks node editing tools.
Pros
- Ideal software for experienced designers
- Advanced logo creation tools
Cons
- Steep learning curve
- Cluttered interface
3. Pixelmator Pro – Best for Aspiring Digital Artists
Compatibility: Mac
Overall Rating: 7 / 10
Beginner-friendly: 8 / 10
Key Features
- 15-day free trial
- User-friendly interface
- Numerous digital painting tools
Pixelmator Pro has tools for painting, graphic design, vector files, and more. This free logo design software offers layer editing, digital painting, vector file creation, and support for M1 Ultra.
For a free logo generator, Pixelmator is satisfactory. The interface is user-friendly and supports program customizations. It has painting and graphic design tools for fast, easy logo creation.
However, Pixelmator Pro could improve its level of user control, and it doesn’t offer non-destructive editing tools. It also lacks RAW or CMYK support.
Pros
- Adequate selection of logo and graphic design tools
- Suitable software for beginners
Cons
- Premium features that require a subscription
- Limited user control
4. Wix Logo Maker – Best for Website Designers
Compatibility: Browser
Overall Rating: 7 / 10
Beginner-friendly: 8 / 10
Key Features
- AI-powered logo maker and editor
- Availability of one-time purchases of high-quality vector files
- User-friendly interface
Wix is an AI-powered free online logo maker. You can design a logo yourself or pay for a custom, professionally designed one. It has a satisfactory range of customizations and a beginner-friendly interface.
Wix also offers multiple design options for different aesthetics, styles, and tastes. It generates logo proposals with varied design elements and lets you pick your favorites.
While Wix Logo Maker is a reasonably good free logo maker, you’ll need to pay a one-time fee or subscribe before you can download your logo. Expect to pay for every new logo you create.
Pros
- Automated logo design and creation
- Wide range of customization options
Cons
- Each logo requires a separate purchase
- Free downloads are low resolution
5. Canva – Best for Teams
Compatibility: Windows, Mac, Browser
Overall Rating: 7 / 10
Beginner-friendly: 7 / 10
Key Features
- Offers real-time teams collaboration
- Provides automated logo creation
- Has a wide selection of logo templates
Canva offers advanced logo design, including real-time collaboration with its Teams feature. It also has professional templates, layouts, themes, etc., for creating quality logos with speed and precision.
Canva’s drag-and-drop tools are easy to use for any graphic designer, regardless of experience. The platform offers dozens of design features, effects, overlays, fonts, images, and stickers to make your logo pop.
Canva’s logo designing tools are user-friendly. However, it has limited app integrations. Plus, premium features like Teams cost money to use.
Pros
- Drag-and-drop logo design tools are user-friendly
- Has a “brand kit” for logo designing and marketing
Cons
- Relatively limited regarding apps and integrations
- Premium features require a subscription
6. Tailor Brands – Best for Small Brands
Compatibility: Browser
Overall Rating: 7 / 10
Beginner-friendly: 8 / 10
Key Features
- All-in-one platform for logo creation and website design
- AI-powered logo maker that creates fast, professional designs
- Ideal software for small businesses, start-ups, or indie brands
Tailor Brands is an all-inclusive platform for businesses to design and create branding, logos, and websites. An AI-powered algorithm generates multiple logo designs, fonts, images, and styles for users.
The Tailor Brands platform also offers tools for creating business cards, branded merchandise, websites, domains, and LLC formation. The logo generator is user-friendly and offers customization options.
However, the product isn’t perfect. Users report issues with Tailor Brand’s customer service. Plus, you’ll have to pay to access the platform’s best features.
Pros
- Unique logo options and designs
- Offer of additional branding services
Cons
- Users report poor customer service
- Premium branding features cost money
7. Hatchful – Best for Shopify
Compatibility: Windows, Mac
Overall Rating: 6 / 10
Beginner-friendly: 7 / 10
Key Features
- Shopify’s free online logo designer software
- Offer of high-quality downloads
- Extensive library of logo templates
Hatchful is Shopify’s answer for a free logo maker and alternative to labor-intensive software like Photoshop. With its extensive library of templates and customized, industry-specific themes, you can create a unique logo in seconds.
Hatchful also lets you download a high-resolution logo file for free, with unlimited revisions. Users can also download logo files suited for different social media platforms.
While you can create a business logo in seconds, you sacrifice customization. Furthermore, Hatchful doesn’t offer vector file logo creation, and its customer service support is email only.
Pros
- Has hundreds of templates for ultra-fast logo creation
- Offers free, high-res downloads with unlimited revisions
Cons
- Few options for user customization
- Customer service support that’s limited to email
8. ucraft – Best for Vectors
Compatibility: Browser
Overall Rating: 6 / 10
Beginner-friendly: 6 / 10
Key Features
- Free online logo maker software and editor
- Offer of PNG and vector file logos
- Website builder
The ucraft design suite has a free logo maker and website builder. It’s great for creating free logos, And it has no templates, only basic icons. PNG downloads are free, but vector file downloads cost money.
After using the drag-and-drop logo editor, create a ucraft profile if you need to revise it post-download. Plus, ucraft offers additional branding services, like a website, landing page, blog, and shop creation.
However, you will not own the rights to the logo icons on ucraft – the original designer owns them.
Pros
- Create a logo, website, landing page, blog, or online store
- Website features tips for creating unique logos
Cons
- It lacks ready-made templates
- The available icons are pretty basic
- It has limited customization options
- Vector file downloads aren’t free
9. DesignEvo – Best for Templates
Compatibility: Windows, Mac, Browser
Overall Rating: 6 / 10
Beginner-friendly: 8 / 10
Key Features
- Free online logo maker offering 10,000+ templates and designs
- Advanced text and graphics customization
- A 100%-free plan
DesignEvo lacks AI-powered tools, but its massive template library holds its own. Despite its lack of a tutorial wizard, it’s got a surprisingly advanced text editing tool, and you can also draw from scratch
With over 10,000 unique logos and templates, DesignEvo is a popular choice. It also supports (JPG, PNG, PNG transparent, SVG, PDF, etc.).
DesignEvo is also great for novices who want a fast way to create a logo. However, users on DesignEvo had trouble uploading custom elements, and the cloud storage requires payment.
Pros
- Users can download the software or use it in-browser
- Thousands of templates and logo design packs come with it
Cons
- It doesn’t allow uploading custom designs
- Some features require a subscription
10. MarkMaker – Best for Basic Designs
Compatibility: Browser
Overall Rating: 6 / 10
Beginner-friendly: 9 / 10
Key Features
- Simple, browser-based logo generator
- Fast and easy-to-use software
- Preset logo design options
MarkMaker is excellent for beginners to the world of logo creation, branding, and graphic design. It’s so simple to use—just enter your business name into the box on the website.
Next, you’ll see a few dozen suggested options for your business logo, and you can save your favorite designs. Keep scrolling to generate new designs based on your favorites. Finally, you can download your top choices as PNG or SVG files.
MarkMaker doesn’t offer advanced or highly detailed graphics, only pre-designed logos. The bare-bones interface is user-friendly but doesn’t offer customization.
Pros
- Fast, free, and simple to use
- Offers a large selection of design options
Cons
- No customization tools
- Not suitable for detailed logo creation
11. Fotor Photo Editor – Best for Beginner Designers
Compatibility: Windows, Mac, Mobile
Overall Rating: 6 / 10
Beginner-friendly: 8 / 10
Key Features
- Hundreds of tools, effects, design packs, and templates
- User-friendly interface
- Large library of fonts and styles for creating unique logos
Fotor is a popular photo editor and logo maker that uses templates and drag-and-drop editing to make the creative process quick and easy. Plus, it has icons, stickers, fonts, illustrations, design elements, and logo tools.
Fotor is excellent for beginners. It features photo editing tools with an intuitive user interface and extensive tutorial library, so there’s no steep learning curve.
While Fotor is great for creating fast business logos using a template, experienced editors will find its tools and customizations lacking. Furthermore, users also had issues with customer service.
Pros
- Excellent for beginner and novice designers
- Enabled transparent PNG downloads
Cons
- Inadequate customization tools
- Poor reputation for customer service
Best Free Logo Maker Software Comparison Chart
Software
OS
Beginner-friendly
AI Tools
Layer Editing
Stock Content
Download
PhotoDirector
Windows, Mac, Mobile
Yes
Yes
Yes
Yes
Free Download
Secure Download
GIMP
Windows, Mac, Linux
No
Yes
Yes
Yes
Download
Pixelmator Pro
Mac
Yes
Yes
Yes
No
Download
Wix Logo Maker
Browser
Yes
Yes
Yes
Yes
Download
Canva
Windows, Mac, Browser
Yes
Yes
Yes
Yes
Download
Tailor Brands
Browser
Yes
Yes
No
Yes
Download
Hatchful
Windows, Mac
No
No
Yes
Yes
Download
Ucraft
Browser
No
Yes
Yes
Yes
Download
DesignEvo
Windows, Mac, Browser
Yes
Yes
Yes
No
Download
MarkMaker
Browser
Yes
No
No
No
Download
Fotor Photo Editor
Windows, Mac, Mobile
Yes
Yes
Yes
Yes
Download
Show More
PhotoDirector
vs
GIMP
Pixelmator Pro
Wix Logo Maker
Canva
Tailor Brands
Hatchful
Ucraft
DesignEvo
MarkMaker
Fotor Photo Editor
OS
Windows, Mac, Mobile
–
Beginner-friendly
Yes
–
AI Tools
Yes
–
Layer Editing
Yes
–
Stock Content
Yes
–
How to Create a Logo with Free Logo Maker Software
With PhotoDirector, it’s easy to create a logo design. Just follow these seven steps.
- Download, install, and open PhotoDirector.
- Click Import to add an image if you want to use it in your logo creation.
- Click on the Edit tab.
- From the Toolbar, select the Pen Tool to free-hand draw your logo.
- Click Add New Layer to use a template or add stock imagery.
- When you are done creating your logo, click on Save/Share to save it to your computer.
Select the Shape Tool to piece together your logo with the Shape Modes.
Select the Text Tool to add text with effects to your logo.
Select the Guide Tools to use tools that guide you through the editing process, including fun effects and AI-powered features.
Download the Best Free Logo Maker Software
Marketing your brand is a daunting task. Luckily, you can use free logo maker software to design and create a powerful brand logo that will represent your brand to a T.
Of the 11 free logo creators we reviewed, PhotoDirector stands out as the most superior. From design templates and layer editing to stock content and watermark creation, PhotoDirector does it all. Download PhotoDirector today and discover why it’s the top-rated photo editing and branding software in 2023.
Free Logo Maker Software FAQ
1. What is a logo?
A logo is a combination of visuals, text, and design elements that symbolize the values and message of a brand.
2. How do you define a logo?
A logo conveys the spirit and values of a brand. It can be images, text, or both and should send consumers a clear, unambiguous message.
3. How can I make a logo on my own?
- Download PhotoDirector.
- Import media or start designing from scratch.
- Use the Guided tab to design, create, and edit a logo.
- Click Save to download your creation.
4. What is a good logo design?
The best logo design will clearly convey the brand’s message or values. A good logo should pack a powerful visual image for consumers.
5. How do I copyright a logo?
You can use logo creation software like PhotoDirector to add a watermark or copyright to any brand image. See the tutorial above for instructions.
6. How do I make a PNG logo?
- Download PhotoDirector.
- Import images or start designing from scratch.
- Click Save and Export and choose the PNG file format from the popup.
7. How can I put my logo on a picture?
- Download PhotoDirector.
- Import your background image.
- Design your logo from scratch or import a pre-existing logo.
- Your logo and background will now be separate layers.
8. Why is a logo transparent?
A transparent logo is one that’s either a PNG or vector file format. Unlike JPEG images, the background of PNG or vector files is invisible. The transparency enables you to overlay it upon any background design, texture, or image.
9. How can I make my own logo for free?
- Download PhotoDirector.
- Import media or start creating from scratch.
- Use the Guided tab to design, create, and edit a logo.
- Click Save to download your creation.
