12 Best Social Media Marketing Courses for Success

If you want your business to stay ahead of the marketing race, you’ll need to develop a plan that puts the power of social media to work for you.

Whether you’re on a tight budget or ready to splurge, there are always opportunities to learn more about cutting edge social media marketing strategies for your business to succeed.

Social Media Marketing

The following courses will help you build your social media presence and expand your following. If you want to learn more about online marketing in general, check out our picks for free and paid online marketing courses.

Free Social Media Marketing Courses

1. Boost Traffic to Your Website with Pinterest

The Boost Traffic to Your Website with Pinterest course, led by Raymond Baxter, will help you design outstanding and eye-catching Pinterest profiles even if you have no design skills.

Learn SEO strategies to boost your page visitors, along with the best practices for getting niche traffic while using free design tools.

Key topics include:

• Enabling rich pins
• Creating a board and managing pins
• Paid programs that will boost your traffic even further

2. Introduction to Social Media Advertising

Led by Brian Peters, Strategic Partnerships Manager at Shopify, Introduction to Social Media Advertising explains everything you need to know about Buffer, a social media management software.

This course is perfect for marketers, small businesses, freelancers, and everyone looking to harness the potential of paid social advertising. 

Key topics include:

• Demystifying Key Terms and Vocabulary
• Setting Campaign Goals
• Targeting Audience Segments
• Developing Compelling Copy and Visuals
• Iterating and Optimizing Campaigns for Long-Term Success

3. Social Media Quickstarter

The Social Media Quickstarter course, brought to you by constantcontact.com, offers step-by-step instructions for building your social media presence across all of the top social networks. You can choose any of the Social Media 101 courses to get started.

Key topics include:

• Facebook 101
• Twitter 101
• LinkedIn 101

4. Crush It on Pinterest

Led by internet entrepreneur Cynthia Dixon, Crush It on Pinterest will show you the best way to set up your boards, how to name your boards, and how to use links and keywords in your pins.

Key topics include:

• The best image colors and sizes to use for impactful and attention-grabbing images
• The best way to set up your Pinterest account
• Why it’s important to use links and keywords in your pins

5. DS106: Digital Storytelling and Social Media

DS106 helps students gain a better understanding of digital storytelling and its influence on social media. This online course and social experiment is also taught throughout the year at the University of Mary Washington.

DS106 is free for anyone interested. All you need is a computer, good internet connection, (preferably) your own domain, commodity web hosting, and some creativity.

Key topics include:

• Personal Cyberinfrastructure
• Digital Storytelling
• Telling Stories in Photos
• Advanced Audio and Radio Show Production

Paid Social Media Marketing Courses

6. Social Media for the Creative Entrepreneur: Exposure, Tips, and Pros and Cons

Unearth the best social media practices with Social Media for the Creative Entrepreneur.

This course will arm you with the right tools and knowledge to master social media as a creative entrepreneur.

Key Topics Include:

• Learning the Algorithm and How to Work Around It
• The Benefits of Sharing Content Brand Awareness
• How to Produce the Best Content for Your Brand
• Best Practices for Engagement

Price: $15 monthly, $99 annually

7. Social Media Marketing Mastery

Learn everything you need to know about social media with Social Media Marketing Mastery and devise highly optimized paid ads on multiple platforms.

With eight hours of on-demand video, you’ll learn to understand the most effective methods of social media marketing for Instagram, Facebook, YouTube, and LinkedIn.

Key Topics Include:

• Instagram Marketing A-Z and How to Monetize the Social Platform
• Twitter Marketing Strategies for LASER Focused Ads
• YouTube Marketing, Layout, and Design

Price: $199.99

8. Social Media Marketing: Top Tips for Growing Your Followers and Going Viral

With this Social Media Marketing course, learn top strategies for using social media to grow your followers and develop a strong brand. Reach new audiences, grow your following, and attain massive success through an effective leveraging of social media.

Key Topics Include:

• How to Grow your Followers
• Craft the Perfect Bio
• Choose Which Platform is Best for You
• Boost Your Engagement

Price: $15 monthly, $99 annually

9. Facebook Ads and Facebook Marketing Mastery 2019

With this Facebook Ads & Facebook Marketing course by Udemy, learn how to connect with new audiences and lower your ad costs through mass posts to various social media networks. Discover how you can implement the Facebook Pixel and advanced tracking strategies.

As a bonus, you’ll also learn how to use the advanced features available in Facebook Business Manager and maximize Facebook marketing with eight hours of on-demand video lessons.

Key Topics Include:

• Facebook Ads
• Facebook Business Manager
• Social Media Marketing

Price: $199.99 

10. Instagram Marketing 2019: A Step-By-Step to 10,000 Followers

Instagram Marketing 2019 will teach you how to draw thousands of real targeted followers to your Instagram account.

With over five hours of on-demand video, this course will teach you everything you need to know in order to grow your following and convert your loyal Instagram followers into paying customers who love your business.

Key Topics Include:

• Instagram for marketing
• Create an attractive, powerful and professional Instagram business profile
• Connect with 500+ targeted users every day on Instagram
• Build strong trustworthy relationships with your Instagram followers

Price: $199.99

11. Context is Key: Social Media Strategy in a Noisy Online World

With Context is Key, learn to develop a social media strategy guaranteed to deliver results. Discover the best practices for every major social media platform and learn how your brand can tell the right story in the right context.

In less than 90 minutes, you’ll learn how to craft the right story for your business’s Twitter, Facebook, Tumblr, Instagram, and Pinterest accounts.

Key Topics Include:

• Building Long-Term Relationships with Your Customers
• Tailoring Your Social Media Content
• Learning from Case Studies

Price: $15 monthly, $99 annually

12. Advanced Social Advertising Training

Divided into six lessons, the Advanced Social Advertising Training course gives users access to downloadable templates, notes, and quizzes that will help you become a master of social media advertising.

Each lesson contains 4–9 short videos, and at the end of the course you can even apply for the Advanced Social Advertising certification. If you pass the exam, Hootsuite will add you to their Certified Professionals Directory.

Key Topics Include:

• Social Media Advertising
• The Social Advertising Landscape
• Advanced Best Practices for Targeting Social Advertisements

Price: $249

Social Media Marketing

Marketing is a field that demands continuous learning if you want to effectively integrate the best practices in your business.

Consider enrolling in one of these social media marketing courses to arm your team with the best skills and strategies.

Do you use social media marketing in your business? Tell us about it in the comments below!

If you’re looking for more brand-expanding know-how, these articles might be right up your alley:

Joana Regulacion is a proud wife, mother, and furparent. Joana loves writing blog posts because it helps her learn new things. She also conducts lectures for aspiring teachers who are reviewing for the Licensure Examination for Teachers, but enjoys working from home to be closer with her family.