21 Best Email Marketing Tools (2023)

Creating an email drip campaign from scratch isn’t easy. Fortunately, there are dozens of email marketing tools to help you get the job done.

In this post, I’ll share with you my favorite email marketing tools.

Ready? Let’s dive right in!

These are the best email marketing tools for email marketers to use:

1. NotifyVisitors.

NotifyVisitors is an email marketing tool that gives users the ability to segment users, automatically set up email campaigns, and customize their email templates. The user-friendly interface makes it easy to understand how email campaigns work and quickly start sending emails that are tailored to each purpose. 

And for those email marketers who want to be in control of their email campaigns 24/7, NotifyVisitors has comprehensive reporting tools built in, so you can track your success as you go along.

2. Sender.

If you’re looking for a highly affordable all-in-one marketing platform that includes the ability to manage both email and SMS campaigns with ease from inside one simple dashboard, check out Sender. 

Every plan not only includes generous access to all Premium features including segmentation and automation workflows, but they also offer the ability to access a rich library of ready-to-send popups, embeddable forms, and email newsletters.

Sender is one of the few email marketing tools that claim a strong focus on inbox delivery, which is not surprising given the emphasis on their own infrastructure and IP management, and a strict no-spam policy at the backend.

3. MailChimp.

MailChimp made a name for itself in the email marketing world a long time ago, in part because it’s free to use (in a limited capacity).

This platform is super easy to use, making it convenient for beginners, and with it, you can create lists from scratch, import subscribers, customize your emails, and track them all in the same platform.

You can even use it to optimize your CTAs to get more subscribers. And they have tons of excellent email newsletter templates!

4. Sendinblue.

Sendinblue is an all-in-one marketing software with features such as Email Marketing, Marketing Automation, SMS, Chat, CRM, Landing Pages, Shared Inbox, and more.

You can store unlimited contacts and send up to 300 emails per day using the forever-free plan, or go further with a simple pricing model based on the monthly email volume. Plus, you can cover your entire marketing funnel in one place. 

Constant Contact is one of the most robust email marketing tools available today. With it, you’ll get tons of email templates you can use to create the perfect email newsletter, and specialized features catered to your specific industry (including promotional ideas).

You’ll also get support in the form of live chat and user-based discussion forums, so you can get instant feedback on your ideas and/or technical assistance.

6. Easysendy.

EasySendy is a hybrid email marketing software. It allows you to build and run regular campaigns, autoresponder campaigns, and even drip email campaigns.

As with other email marketing tools, it has a drag-and-drop editor, email list management, segmentation, and a variety of email templates.

7. Infusionsoft by Keap.

Infusionsoft is a Keap product and email automation software that specializes in marketing automation. It integrates with your CRM platform so you can keep your sales and marketing strategies working in perfect harmony.

It’s a great tool if you’re interested in long-term lead nurturing campaigns, since it keeps your approach as hands-free as possible.

8. SendPulse.

SendPulse is a sort of marketing automation powerhouse. Apart from the core marketing email toolset, SendPulse helps to automate SMS and Web Push notifications and messenger chatbot campaigns.

With SendPulse, you can design custom subscription forms, create email templates, run A/B tests, segment your subscribers, and much more, even with a free plan.

9. Omnisend.

Omnisend is one of the more robust email marketing tools on this list, but it doesn’t sacrifice user-friendliness. Omnisend offers a full suite of email marketing features, including a drag-and-drop visual builder, email capture tools, and tons of templates for both email and automation workflows.

Unlike other email marketing platforms, Omnisend allows you to add several channels to the same automation workflow: email, SMS, push notifications, Facebook Messenger, Whatsapp, and more.

10. ConvertKit.

What good is an email newsletter if it doesn’t result in more clicks or conversions? ConvertKit is an email marketing platform designed to improve your bottom line results.

You can use it to automate your email newsletter campaigns, build opt-in forms for your readers, and monitor a dashboard, where you can track the email metrics that matter most to you.

11. Moosend.

Moosend is an all-in-one email marketing and marketing automation platform with robust features and a short learning curve.

Apart from its core email marketing features and easy-to-use drag-and-drop email editor, you can create subscription forms, use automation recipes, and make informed decisions by looking at your analytics.

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12. AWeber.

Next, there’s AWeber, a platform that helps you at every stage of the email marketing process, from attracting new subscribers and forming lists to deploying your actual emails.

You can also use it to integrate with tools like WordPress, Facebook, and Shopify, so it’s easy to import contacts, and it’s constantly adding new features.

13. SendX.

SendX has a wide variety of features for email marketers, from building an email list from scratch to creating landing pages and opt-in forms to secure more conversions and subscribers, respectively.

There are also some built-in automation features, so you can send the right messages to the right people, all at the right times.

14. Systeme.io

Systeme.io is an intuitive and user-friendly email marketing tool that allows you to send unlimited emails to all of your contacts. You can set up automated email sequences to streamline your email marketing efforts.

The tool has a comprehensive free plan, which makes it a great option for businesses on a budget.

15. Drip.

Drip campaigns are a must for any modern email marketer, which is why Drip tries to make it easy.

It’s a tool focused on email automation and personalization, giving you the opportunity to automatically send emails to first-time buyers, shopping cart abandoners, repeat customers, and other promising prospects.

16. GetResponse.

GetResponse is an ideal tool for helping you import and manage your subscriber data, which can get unwieldy fast if you’re working with an audience of thousands.

Plus, you can use it to create new emails, automate specific messages to be sent in sequence, and analyze data related to your overall campaign.

17. MotionMail.

MotionMail is more of a niche tool than the other apps and tools on this list, giving you the opportunity to add countdown timers to your emails.

Timers create a sense of urgency, and increase the likelihood that your readers will take action. They’re also a great way to build suspense leading up to a reveal or announcement.

18. Albacross.

Albacross is a powerful B2B Lead Generation Platform that provides businesses with the possibility to identify and monitor companies visiting their websites, and get extra data on the unknown organizations including their size, revenue, industry, location, and contact details.

The seamless integration with Zapier enables you to export your targeted leads to your CRM system and/or email outreach tool.

Having this data at your disposal allows you to create email marketing campaigns with enhanced audience segmentation and increased open rates.

19. ReachMail.

ReachMail is an email marketing platform that offers unlimited storage, and gives you access to features like signup confirmations, welcome messages, and like several platforms on this list, automated drip campaigns.

You’ll also get robust reports on metrics like open rates, click through rates, and bounces, so you can constantly improve.

20. Mailmodo.

Mailmodo is a complete email marketing solution enabling users to create and send app-like interactive emails to improve email conversions. As all interactions happen inside the email, this eliminates user redirections for a smoother email experience and higher conversions.

It provides users with a coding-free, drag-n-drop email editor along with a rich collection of AMP Email templates for all popular use cases.

21. ActiveCampaign.

Finally, there’s ActiveCampaign, an email marketing automation platform. Using drag-and-drop controls, you can segment your automated messages and use personalization for a better individual appeal.

This platform also features automated workflows, autoresponders, and other tools to improve your efficiency.

Why Email Is About More Than Marketing

Most of these email marketing tools are free or inexpensive, and nearly all of them at least allow you a free trial before you buy. Give them a try in your campaign, and see which ones have the best features for your business.

And be sure not to miss our post on the top email marketing metrics that marketers need to know, this list of B2B lead generation tools, as well as our list of sales email templates you can use in your campaign! It’s also worth checking out our big post on automated email responses if you want to set up email automation for your organization.

These email tools are perfect for building and harnessing the full power of an email marketing or advertising campaign, including measuring and improving email engagement. Be sure to also see our list of the best bulk email services.

For a big list of interesting email marketing stats, click that link!

Email plays a larger role in your company’s profitability than you might think.

Together, you and your employees are sending and receiving thousands of emails per day. How many emails does your team send and receive every day? How fast do they respond to new leads, prospects, and customers? And which of your employees aren’t pulling their weight?

These are just a few of the questions that EmailAnalytics can help you answer. Sign up for a free trial today, and find out!

Jayson is a long-time columnist for Forbes, Entrepreneur, BusinessInsider, Inc.com, and various other major media publications, where he has authored over 1,000 articles since 2012, covering technology, marketing, and entrepreneurship. He keynoted the 2013 MarketingProfs University, and won the “Entrepreneur Blogger of the Year” award in 2015 from the Oxford Center for Entrepreneurs. In 2010, he founded a marketing agency that appeared on the Inc. 5000 before selling it in January of 2019, and he is now the CEO of EmailAnalytics.