An Ultimate SEO Link Building Guide for Crypto/Blockchain Websites

Best Link Building Strategies for Crypto Websites

So, what link building strategies do those highest-ranking crypto websites actually implement? Are there any proven tactics that guarantee results?

Of course, there are! If applied correctly, the following proven methods will become your favorite white-hat link building tactics for sustainable SEO results.

Continue reading for a quick one-by-one overview of each technique!

If you need help with your Crypto Website’s Link Building or overall SEO strategy, book a call with our head of SEO for thorough consultation!

Guest Posting

Guest Posting is when you write content for another website to level up your SEO by getting backlinks. 

The guest article must cover a relevant topic and feature an inserted link that goes to your own website. Of course, this tactic will show impressive results if the website you chose for the guest post is within your niche and is authoritative. 

There are plenty of crypto and blockchain blogs out there that’d be happy to publish a well-written article on industry trends. To give you an idea, here are a few crypto blogs with decent authority scores that accept guest posts.

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Link Insertion

Similar to guest posting, link insertion is another classic SEO tactic, where you get a niche website link to your blockchain website. In link insertion, though, you get the link placed within existing content. This way you not only improve the reader’s experience with a valuable external link but also drive traffic to your own site, without having to create content.  

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Unlinked Brand Mentions

Are you a popular, well-established brand in your niche? If yes, this technique may come of great use to you. 

There is a big chance that other websites have referred to your brand or the stuff you offer but haven’t given you the credit for that. In such cases, what you want to do is reach out and ask them to add a link to the mention. There are tools that can help you find those unlinked brand mentions. 

Here’s an example of a Coinbase unlinked brand mention on a high-authority website. If interested, Coinbase could reach out to them and ask to place a link on the mention. 

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Infographics

If you are willing to put a little effort into creating visuals, infographic link building might be the tactic you want to go for. Visuals are content the human brain loves to consume the most.

Like Statista, you can create a valuable infographic on a trendy crypto-related topic that might interest businesses. 

To increase your chances of getting backlinks, you can reach out to prospects and present the infographic. 

Sharing Press Release with Media

Have you launched a new product or service? Tell the crypto world about it! Share your press release with crypto news websites. Chances are that those news outlets will provide you with a backlink. Besides, you’ll also get amazing bonuses in the form of new organic traffic and a good relationship with the media.

Bitcoinist.com is one such great crypto news website you can reach out to. 

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Getting Listed on Niche-Related Platforms

If you represent a crypto exchange/trading platform, coin, or a cryptocurrency-related business, you are probably familiar with the leading ranking and price-tracking platforms like CoinMarketCap. Do comprehensive research: is there a way for you to get listed on those websites? Check out their listings criteria.  

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Linkable Assets

Linkable assets are awesome resources, content, or tools that you put on your websites to get backlinks. 

A linkable asset for a crypto website may be something as simple as an online crypto converter or a crypto charting tool, and even the trial version of your main product. 

CoinMarketCap’s online converter and calculator tool is a prime example of a linkable asset that generates an impressive amount of backlinks (27K+) as a free, simple, and usable tool.

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In fact, there are countless content-based ideas for linkable assets to attract backlinks and more traffic naturally – exactly the way Google likes it. The only thing you need to take care of is crafting powerful content based on thorough research of the industry trends.

We have put together a list of more linkable asset ideas for you to use on your way to a stronger backlink profile, increased traffic, and higher rankings. 

• Case Studies
• White Papers
• Statistics 
• Guides 
• Listicles
• Tutorials
• Industry Glossaries
• Worksheets, Templates and Cheat Sheets

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Broken & Lost Link Strategy

Otherwise known as the link reclamation tactic, the lost link method is used to retain and update your previous link building efforts. Before jumping to new link acquisition tactics, it’s always a good idea to fix the broken ones or get back the removed ones.

More than that, the broken link strategy can be used to acquire links that previously pointed to competitor websites but now are 404s. All you need to do is create similar content, reach out to the website that placed the link and offer to replace it.   

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Link Exchange 

Doing link exchange with relevant websites from the crypto or financial niche is an extremely helpful and mutually beneficial tactic. Even more, it may turn out to be the most effective link-building opportunity in terms of getting high-authority links. 

However, there is a caveat: make sure you don’t engage in “excessive link exchange” as Google calls it. That is to say, you shouldn’t try to acquire reciprocal links from hundreds of websites just for the sake of getting lots of links. Those links might seem unnatural for Google, resulting in a penalty. 

The key here is to get relevant, high-quality backlinks coming from a valuable source.

A good technique to use is taking part in link roundups. These are essentially curated lists of the best content within the crypto, finance, or any other niche. Contact niche-related websites that might be interested in link roundups and try to apply this technique.  

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Getting Featured in Review Posts of High-Authority Media Publications 

Getting links from influential media publications is not just a boost to your backlink profile, but also to your credibility and trustworthiness. Hundreds of powerful publications and magazines frequently publish ratings, business reviews, and all sorts of “best” articles that give ratings to businesses or products. 

‍This article by Business Insider is a good example of a digital product rating chart for bitcoin wallets. 

While it may be challenging to get a link from a publication like Forbes or the Economist, it is totally possible. Besides, you can always find slightly less popular but pretty decent niche magazines to get featured in. 

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Getting your Logo Placed on Partner Sites

If you have successfully partnered with another business, you can ask your partner to put your logo on their website with an external link to yours.