Best Marketing Software in 2023 | FinancesOnline

List of Marketing Software Companies

Things to consider when you invest in a SaaS

The first and most important thing is to ensure the app is right for your firm’s requirements. Do not worry about the delivery method and pricing model and concentrate on getting the right solution. Second, you should invest some time to do proper research on the background of the provider and the tool of the product. Otherwise, you may end up paying a high price if the system proves to be a bad fit.

Another important point is you should always browse the contract and understand the terms and conditions. SaaS contracts are known for clever phrasing, so be sure you know what you are getting into. Do not get chumped into an evergreen contract. Be clear about the renewal terms as well as the notice time needed to cancel the renewal.

You will be surprised to learn the gains you can get by negotiating intelligently. SaaS software is a competitive market and vendors will be willing to provide you a discount to earn your business and continue it. Make use of this chance to save some money.
Realize that the teaser rate is provided only for a short period. Learn about the total price you need to shell out after the initial discount ends. Also, estimate the long-term cost to know what you are getting into.

Frequently asked questions about Marketing Software
What is the best marketing sofware?

HubSpot Marketing is currently on top of our best marketing software list based on our SmartScore system and user satisfaction rating. HubSpot Marketing ticks the right boxes when it comes to a simple, straightforward, but efficient marketing system.

Its streamlined design only has room for necessary marketing tools such as marketing automation, analytics, and lead management. Also included in its core features are email management function and social media monitoring.

When it comes to integrations, HubSpot Marketing seamlessly integrates with third-party applications. This is helpful in optimizing and streamlining your business operations regardless of the size of your business.

As for the pricing, HubSpot Marketing has a completely free version that has all the core features. It has four paid plans with prices tailored according to the business size of the customer.

What are the benefits of marketing software?

A good marketing software system keeps a business’ marketing strategies focused on company goals and consistent with company values and mission. More importantly, it helps businesses get the most of their marketing efforts because of the following benefits:

Process automation. This capability of a marketing software reduces if not completely eliminates repetitive tasks. Tedious tasks including compiling of customer information, scheduling of marketing content posting, manually sending emails to clients, and more can be automated. This way, a business will not only save time in fulfilling these processes, it can also use its resources more efficiently by delegating more important tasks to the manpower.

Streamlined marketing. A good marketing software system does not follow silo marketing practices. It does not isolate itself but rather connects different programs and applications to create a unified platform for all your marketing efforts. Although the majority of marketing software comes with a full suite of tools, integrating it with other applications further optimizes its functions.

Easier customer management. Forging a strong relationship with the customer is essential to the business. Even if you are already using a CRM or a lead nurturing tool, it is not easy to organize your marketing and customer support priorities, as well as segmenting your clients. A marketing software system helps make this happen.

Instant data access and quality reporting. Most of the marketing software systems are designed with real-time data presentation and analytics carefully designed to be understood at a glance.  No time wasted in unraveling the data gathered and you can easily general reports reflecting the status of a campaign, etc., when you want them.

What are the features of marketing software?

Marketing software systems vary from straightforward to complex, depending on the industry and target businesses. Below, however, are some of the essential features and functions of a good marketing software:

Multi-channel reach. A good marketing software must be capable of reaching the target audience across today’s known channels. Although phone calls and emails still exist with the latter still being recognized as an efficient way to connect with a customer, platforms like social media are the hub for potential customers.

Campaign management. This function provides tools that help automate your marketing campaign processes, which include launching campaigns and keeping track of their progress.

Lead management. Proper management of leads can do wonders when it comes to increasing sales efficiency. With tools essential to lead generation and nurturing you will also be able to gather relevant data regarding your potential clients that can help you tailor sales outreach for different types of prospects.

Reporting and analytics. A good marketing software system must be capable of generating essential data and organizing them in logical and comprehensible reports. This way, you will be able to make data-driven decisions based on the results of your marketing campaigns.

Integrations. Marketing software are more effective when integrated with other systems and/or applications. Useful integrations would be CRM, sales software, and more.

What is the easiest marketing software to use?

When it comes to ease of use, marketing software must have a simple and straightforward interface and streamlined features. Below are some of the marketing software that fall under this category:

HubSpot Marketing. A marketing software popular among business of all sizes, HubSpot Marketing allows you to create visually pleasing and personalized landing pages for different types of marketing campaigns. Its simple drag-and-drop makes it easier to use even without technical assistance from your IT department.

Marketo. This marketing software system is known for its easy drag-and-drop feature. Utilizing its email functionality does not require knowledge in HTML as its email templates are easily customizable.

Infusionsoft. Infusionsoft is a full-featured marketing software that streamlines the process of connecting with leads through various channels (social media, email, etc.) Among its core features are contact management, CRM, automation of marketing processes, and more.

What is a good free marketing software?

A marketing software system is an essential part of business operations. While some of the high-end versions have tempting sophisticated tools, they can also be costly and not at all suited for a startup or a small business.  There, however, are free versions equipped with the essential features and some of them are the following:

HubSpot Marketing. This leading marketing software system offers a “free forever” plan. The features included in the free version are lead analytics dashboard, forms, contact activity, contact management, contact and company insights, and Facebook lead ads.

EngageBay. This marketing software provides more than the standard tools for a free version. Aside from the standard marketing software features, its free version also offers CRM solutions and automated live chat support.

Freshmarketer. Part of the Freshworks suite of business tools, Freshmarketer integrates seamlessly with its sister applications, particularly Freshsales. Freshmarketer’s free version include email campaign, contact management, form tracking and analysis, and funnel analysis.

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? “Think of benefits, not features.”