How Much Are Billboards? Costs, Tips, & the Pros and Cons in 2023

Research has shown that 71% of in-car passengers often look at the messages on roadside billboards. Another 37% report looking at outdoor ads every time they pass one. This is an essential statistic that small and local businesses can take great advantage of. 

A billboard is a large board propped up in high-traffic areas. These giant boards display visually attractive ads. Billboards are most often used by marketers in B2C (business-to-consumer) brands and can also be leveraged by local home service businesses like yours! 

There are primarily three different types of billboards to be aware of:

• Traditional/classic billboards

  are those that have been used for many years as part of outdoor advertising. They’re usually made from a vinyl base to make them more robust and hold up against harsher weather conditions. These tend to be less expensive than their digital alternatives.

Here’s an example of a traditional billboard for a plumber.

• Digital billboards

  are made from a LED display and are more dynamic than their traditional counterparts. Digital billboard cost tends to be higher as a result, as they include functionalities such as moving images. They also allow more effective targeting, as they can be altered and scheduled for different times of the day. The drawback, however, is that there is always a risk of them malfunctioning.

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• Mobile billboards

  take up much less advertising space than the other two options. These are the advertisements you see plastered on moving objects, such as buses, cars, and other vehicles. The best feature of mobile billboards is that they are more likely to be captured by your target audience, as they move in line with the flow of vehicles in the vicinity.

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