How to Upload a Podcast to Spotify - The first knowledge sharing application in Vietnam

Mục lục bài viết

What to Know

Go to Spotify for Podcasters website > select Get Started > log in > copy/paste RSS feed of podcast > Send Code.
Next: Copy/paste emailed code > select Next > set details > select Next > Submit. Acceptance may take days.

This article explains how to upload and host a podcast to put onto Spotify.

A man recording a podcast with a microphone and laptop.

mixetto/E+/GettyImages

How to Get a Podcast on Spotify

To get your podcast on Spotify, you’ll need to have the RSS feed and at least one episode hosted on your website or a podcast hosting service. Once you’re ready, do the following to submit your podcast to Spotify.

Open your preferred web browser and go to the Spotify for Podcasters website.
Select Get Started.
Log into your Spotify account or create a new account if you don’t have one.

It’s perfectly fine to use the account you use to listen to music or podcasts on Spotify. However, if you run a podcast with a group of people, it can be a good idea to discuss beforehand whose account will be used to manage the podcast listing.
Select Get Started.
Paste the RSS feed of your podcast into the available text field. The website will automatically scan the feed to make sure it’s valid.

You RSS feed must contain a public email address to be approved. Spotify will send a confirmation code to this email address to make sure you own this podcast and can manage it. You should be able to set your email address to public within the settings of your podcast hosting provider.
If valid, a green approval message will appear under the RSS feed address. Select Next.
Select Send Code.
Spotify will now email you a code. Open the email, copy the 8-digit code, paste it into the field on the Spotify website, then select Next.
Select your country, language, host, and category using the four drop-down menus.

This data may be used to suggest your podcast to potential new listeners, so be strategic with your choices. For example, if you’re based in Tokyo, but you’re targeting listeners in Sydney, select Australia as your country.
The option to choose several sub-categories may appear depending on what main category you chose for you podcast. Choose up to three sub categories, then select Next.
Confirm all of the information is correct and select Submit. If you want to change something, select Go Back and make the required changes.

Your podcast could be immediately accepted by Spotify or the approval process could take several days. If it’s accepted immediately, you’ll be told so as soon as you select Submit. If not, you’ll be emailed once your podcast is live on Spotify.
Once accepted, you can view your podcast stats by logging into the Spotify for Podcasters website, then select your podcast name.

It may take a few days, but eventually you’ll be able to view how many followers your podcast has, how many listens each episode has, and the age, gender, and nationality of your listeners. You should also be able to see what artists are the most popular among your listeners.

Submit Your Podcast to Spotify

It’s important to realize that Spotify functions as a podcast discovery and listening service, not a podcast hosting service. Basically, you can’t upload your podcast episodes to Spotify’s servers, so you’ll need to either host the files on your own website or use a podcast hosting provider.

You can, however, submit your podcast to Spotify to have it listed on its directory, and to make episodes available to stream or download via the Spotify app.

There are a large number of quality podcast hosting services that offer both free and paid options.

Benefits of Adding Your Podcast to Spotify

There are several reasons why podcasters should consider adding their podcast to Spotify:

Spotify will grow your audience: Having your podcast discoverable by millions of listeners is pretty significant.
You maintain all rights: You can still list your podcast on other directories and services, such as Stitcher, when on Spotify.
Powerful analytics: Spotify gives you data on what episodes are being listened to, how long they’re listened for, and when people stop listening to an episode.
Listener data: Spotify can also let you know what sort of music your listeners are interested in, as well as basic demographic stats.
Instagram and Twitter integration: Both social networks provide audio previews of Spotify podcast episodes when they’re shared by users.
Make money with subscriptions: Spotify supports subscriptions for everyone who posts podcasts; you can post exclusive episodes and even monetize your whole feed.

Spotify for Podcasters

Creators who are part of the Spotify for Podcasters program can mark their podcasts as subscriber-only and collect revenue from the platform. The service is free for podcasters, so they keep the majority of the profits from their subscribers. Through Anchor, podcasters can also upload videos, create polls, and add other interactive content to engage with listeners.