MAU – definition and meaning

The Nimitz battle group, in company with Sarotoga and the French carrier Foch, was escorting a marine amphibious unit, called a MAU, to reinforce the ground defenses on Iceland.

Red Storm Rising

Crypto Unit Dynamic Reconfiguration and Migration: cryptographic units (aka MAU) can now be dynamically added to or removed from active domains, and domains with cryptographic unit can now be migrated using warm migration.

Sun Bloggers

Crypto Unit Dynamic Reconfiguration and Migration: cryptographic units (aka MAU) can now be dynamically added to or removed from active domains, and domains with cryptographic unit can now be migrated using warm migration.

Sun Bloggers

The number of new social games generating more than one million monthly average users (MAU) increased nearly 290% between 2008 and 2010 (as reported by Facebook and Appdata.com), while Angry Birds has been downloaded more than 200 million times.

Dan Schechter: Winning Moves for the Gaming Industry: Why ‘Angry Birds’ Soars and Others Crash

Based on a random sample of 75 games within the top 500 most popular games on Facebook based on MAU rank, nearly one-third didn’t have a positive DAU compound growth rate within the first month.

Dan Schechter: Winning Moves for the Gaming Industry: Why ‘Angry Birds’ Soars and Others Crash

Based on a random sample of 75 games within the top 500 most popular games on Facebook based on MAU rank, nearly one-third didn’t have a positive DAU compound growth rate within the first month.

Dan Schechter: Winning Moves for the Gaming Industry: Why ‘Angry Birds’ Soars and Others Crash

One way to measure frequency of play is by dividing the ratio of daily average users by monthly average users DAU/MAU, beyond the initial 30 days.

Dan Schechter: Winning Moves for the Gaming Industry: Why ‘Angry Birds’ Soars and Others Crash

One way to measure frequency of play is by dividing the ratio of daily average users by monthly average users DAU/MAU, beyond the initial 30 days.

Dan Schechter: Winning Moves for the Gaming Industry: Why ‘Angry Birds’ Soars and Others Crash

Based on a random sample of 75 games within the top 500 most popular games on Facebook based on MAU rank, nearly one-third didn’t have a positive DAU compound growth rate within the first month.

Dan Schechter: Winning Moves for the Gaming Industry: Why ‘Angry Birds’ Soars and Others Crash

The number of new social games generating more than one million monthly average users (MAU) increased nearly 290% between 2008 and 2010 (as reported by Facebook and Appdata.com), while Angry Birds has been downloaded more than 200 million times.

Dan Schechter: Winning Moves for the Gaming Industry: Why ‘Angry Birds’ Soars and Others Crash