PIM software or Product Information Management software

PLM and PIM: manage all product information

The main objective of compiling product data for internal services is to secure the product innovation and evolution processes. The right contributor must be able to enrich and communicate the right piece of information at the right time. Otherwise, the risk to lengthen the time to market sharply increases mistakes on product information, miscommunication between departments and others. That is true for both industrials and retailers, whether they develop branded products or private label products. This is where a PLM software is needed.

On the other hand, when product information has to be diffused for a sale or promotion purpose, it is quite never gathered in a single place. This is not an organizational flaw but rather the consequence that requested data is held by services and software too different to be managed in a single place: technical and legal data (PLM), production data (ERP), commercial data (CRM), etc.
Furthermore, in that case, product data has to be diffused through several channels that do not require the same quantity and type of data. Published languages also have to be considered. Ultimately, someone has to validate the completion and the quality of product information before broadcasting it. This is where a PIM software is needed.