Prepress Software
Greg Hrinya, Editor
The challenges facing label converters today continue to grow. Customers want products more quickly and cheaper than ever before. It’s not enough to deliver a product quickly, though. The labels must jump off the shelf and drive market share.
As is the case with manufacturing equipment, prepress software must become more connected and automated. “With a range of demands being placed on the label industry, there is a need for converters to do things differently – to digitize, automate and connect,” explains Jan de Roeck, marketing director at Esko. “Processes need to become more integrated to create a smooth workflow, from incoming artwork to label shipments. Avoiding manual intervention in the process, optimizing production efficiency, and ensuring right first-time manufacturing to minimize waste and costs are all key. This is the promise of today’s prepress software.”
According to Bret Farrah, VP of sales and marketing at Xitron, the right prepress solution can dramatically change a label converting business. “If it’s the right software, it immediately impacts production, and the ROI is measu
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