Salesforce vs SAP | Which CRM Software Wins In 2023?

Features Comparison

Both Salesforce and SAP are powerful CRMs from mature companies that offer the typical CRM features — sales force automation, pipeline management, and SaaS or cloud access. They help sales reps and managers alike streamline their workflows and track leads to improve sales processes.

Salesforce is an industry giant and singlehandedly owns 30 percent of the CRM market share. For many businesses, this CRM-specialized company offers the best product. That being said, it had a higher rate of users replacing it for a different system than any other CRM named in our 2018 buyer’s survey. Because it is so large and so feature-packed, SMBs may find that Salesforce comes with too many bells and whistles that they’d rather not pay for. Its position is also anything but set in stone — plenty of other CRMs are gaining power and popularity that make them better choices for some organizations.

SAP is one of the biggest names in business software with solutions for computing, inventory management, ERP, process integration, transportation management, business intelligence and more. Because of its diverse experience, some of SAP’s CRM modules have a leg up over Salesforce with its singular focus. In other more CRM-specific categories, it falls short in comparison. SAP’s various suites all integrate seamlessly, so it’s an ideal choice for large organizations that already use or want to use other SAP business software.