Smule – Song Upload Tool — Sruthy Kumar
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The Opportunity
The solution was not design-only as we had to think about what kind of data would be useful to collect in the form of tags. I reframed the problems into:
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Generate a finite list of Genre titles that users can search and select from.
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Impress upon users through the use of better design and copy, the importance of inputting tags.
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Consolidate screens and modify layout to highlight required fields.
What Didn’t Work
One of the concepts I struggled to design for was how could I help our users pick relevant tags to describe the mood or emotion that a song is evocative of? I worked with a domain expert – a music researcher – to understand and explore the different ways in which mood could be construed and categorized. I also consulted the machine-learning team to understand how they use metadata to personalize recommendations. From a user’s perspective, I had two main takeaways:
Tags cannot be captured in a single word
I asked testers to recommend “mood” tags for Britney Spears’ Baby One More Time. I got, Party, High School, 90s, Pop, Teenage, Crush and Girls. Then I exposed them to the song upload tool – generated by the music researcher and machine-learning team – a list of adjectives awaited them. The users tested had some strong feelings about the list:
