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Our main reason for collecting your personal information is to provide the products or services you have requested from us and to improve the services, products and experiences that you expect from us.

Personal information is defined slightly differently across the world. To guarantee your privacy and the protection of your information, we define it as any information that could be used to identify you or another living individual.

Through your interactions with us, you may share with us or we may collect the following personal information:

• Identity – includes full name and title, user name or other similar identifiers, gender;

• Contact Data – includes your address, country of residence, E-mail address, telephone number, fax number;

• Financial Data – Bank details and payment card details;

• Employment Data – includes certificates, qualifications and employment history;

• Transaction Data – includes your order history, the products you buy and anything else related to your account or orders;

• Technical Data – includes the Internet Protocol (IP) address, your login data, browser type, time zone, data and time of interaction, browser plug-in types, operating systems, platform and other technology on the devices you use to access the website or app;

• Profile Data – includes your user name, password, feedback, survey responses;

• Usage Data – includes information about how and when you use our products, services, website or apps;

• Marketing Data – includes your preferences in receiving marketing from us and your communication preferences.

In some circumstances, we will need that information to be able to provide you with a product or service that you have asked for; for example, we need your payment information when you buy a product, and your address to deliver it to you. Where we need to collect personal information by law, or under the terms of a contract we have with you and you fail to provide the information requested, we may not be able to perform the contract and in which case we may have to cancel the product or services you have with us, but we will notify you of this at the relevant time.

If you share details of other people with us (for example, if you have bought an Elcometer product for that other person or if you register another person for an Elcometer app), then you will need to check with that person that they are happy for you to share their personal information with us, and for us to use it in accordance with this privacy policy.

We also collect, use and share anonymous data and aggregated data such as statistical data or demographic data for any purpose. Although such data may be derived from your personal information, it is not considered personal information as it does not directly or indirectly reveal your identity.

We do not collect any special categories of personal data about you (this includes details about your race, ethnicity, religious or philosophical beliefs, sexual orientation, political views, trade union membership, information about your health and genetic or biometric data).