The 10 Best Email Marketing Software of 2023
Zoho Campaigns
Rating image, 4.370 out of 5 stars.
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3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
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4.37/5
Zoho Campaigns leveled up in 2018 after a dramatic redesign. An overall excellent email marketing software, this fresh face presents a strong challenge to established industry platforms.
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Mailchimp
Rating image, 4.20 out of 5 stars.
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5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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4.20/5
Mailchimp is built for every marketer — from novice to advanced. With a painless onboarding process and advanced features, Mailchimp helps set the standard for a fantastic email marketing software.
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GetResponse
Rating image, 4.10 out of 5 stars.
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5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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4.10/5
GetResponse’s marketing capabilities provide a guided approach to nurturing contacts as they move down the funnel, tailoring the path according to your objectives. Find out if it’s powerful enough.
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for GetResponse
SendPulse
Rating image, 4.10 out of 5 stars.
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Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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4.10/5
SendPulse provides a tailored onboarding process for your skill level. However, the sheer volume of advanced features can create a steep learning curve for even experienced marketers.
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Benchmark Email
Rating image, 4.10 out of 5 stars.
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Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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4.10/5
Benchmark Email is an intuitive email software with a free version for marketers who are just getting started. For more advanced tools, marketers should consider upgrading to the pro version.
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MailerLite
Rating image, 4.00 out of 5 stars.
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5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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4.00/5
MailerLite is one of the best email marketing softwares for novice users and allows you to quickly send email campaigns. Well-organized and intuitive, MailerLite will get you up to speed in no time.
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HubSpot Marketing Hub
Rating image, 4.00 out of 5 stars.
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5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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4.00/5
HubSpot Marketing Hub is a beast of a marketing tool with many powerful features. However, aimed at larger enterprises, the platform may come at too steep a price for many small businesses.
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Sendinblue
Rating image, 4.00 out of 5 stars.
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5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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4.00/5
Sendinblue is a great email marketing software for novice and expert marketers alike. Intuitive and stuffed with features, this platform can handle both quick campaigns and detailed segmentation.
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Elastic Email
Rating image, 3.90 out of 5 stars.
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5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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3.90/5
Elastic Email allows marketers to create beautiful emails and is backed up by excellent support. However, this email marketing software has a steep learning curve to understanding its functionality.
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Campaign Monitor
Rating image, 3.80 out of 5 stars.
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Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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3.80/5
Campaign Monitor is a solid, easy-to-use email marketing platform. Both beginners and experienced marketers alike will appreciate its robust functionality and intuitive interface.
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Mailigen
Rating image, 3.80 out of 5 stars.
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Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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3.80/5
As an up-and-coming email marketing software, Mailigen is a great tool for anyone wanting a no-frills solution. Easy to understand, Mailigen has a great roster of features for your email campaigns.
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VerticalResponse
Rating image, 3.70 out of 5 stars.
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Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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3.70/5
VerticalResponse is built for small businesses and freelancers who want a simple email marketing software. It’s easy to get up-and-running quickly but lacks some more advanced features.
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AWeber Email Marketing
Rating image, 3.70 out of 5 stars.
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Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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3.70/5
For businesses looking for a straightforward email marketing platform, AWeber is an affordable solution. While lacking some features, this software is an easy-to-use choice for those getting started.
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for AWeber Email Marketing
Constant Contact
Rating image, 3.70 out of 5 stars.
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Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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3.70/5
Constant Contact is a consistent workhorse of the email marketing space. However despite a hefty price tag, the platform lacks segmentation capabilities required by many marketing teams.
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ConvertKit
Rating image, 3.50 out of 5 stars.
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Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
= Best
= Excellent
= Good
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= Best= Excellent= Good= Fair= Poor
3.50/5
Designed for bloggers and e-commerce marketers, ConvertKit is perfect for those looking for a basic email platform. It offers both segmentation and form building capabilities to help get you started.
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ActiveCampaign
Rating image, 3.50 out of 5 stars.
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Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
= Best
= Excellent
= Good
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= Best= Excellent= Good= Fair= Poor
3.50/5
ActiveCampaign is stuffed with useful features for intermediate-to-advanced email marketers. If you’re looking for a robust email marketing software, ActiveCampaign may be the fit for you.
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SendGrid
Rating image, 3.50 out of 5 stars.
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Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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= Excellent
= Good
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3.50/5
SendGrid is the solution if you are concerned with email deliverability. However despite great analytics and personalization features, SendGrid lacks when it comes to segmentation functionality.
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iContact
Rating image, 3.40 out of 5 stars.
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Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
= Best
= Excellent
= Good
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= Best= Excellent= Good= Fair= Poor
3.40/5
iContact is a simple email marketing platform for those wanting just the basics. The straightforward interface is a great solution for those who don’t want to invest too much time on their campaigns.
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Mailjet
Rating image, 3.20 out of 5 stars.
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Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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3.20/5
Mailjet is a middle-of-the-road email marketing software. Lacking in support and functionality, the software is hard pressed to justify its expensive pricing plan.
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MoonMail
Rating image, 2.60 out of 5 stars.
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Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
= Best
= Excellent
= Good
= Fair
= Poor
= Best= Excellent= Good= Fair= Poor
2.60/5
Overly complicated, MoonMail is best suited for a technical marketer. With a cumbersome onboarding process and no free option, most would be better off with an alternative email marketing solution.
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