Top 547 CRM Software of 2023: In-Depth Guide

CRM (Customer Relationship Management) software supports sales departments track all sales related interactions in a single system

CRM (Customer Relationship Management) software supports sales departments track all sales related interactions in a single system.

CRM is one of the most important software used by businesses as it is a key determinant of sales efficiency. From SMEs to large banks to consultancies, most companies are relying on a CRM to track sales effectiveness and improve sales efficiency.

CRM tracks all data related to existing and potential customers (i.e. prospects or leads) including their interactiond on your company’s digital platforms, their interactions with your sales teams as well as other relevant data.

To achieve these, CRM needs to be able to use data from and provide data to your company’s ERP, analytics, marketing automation as well as customer service systems.

CRM is also called SFA (Sales Force Automation).

To be categorized as CRM software, a product must be able to:

• Store customer data including customer’s interactions with sales
• Track leads as they progress on the sales pipeline
• Export this data to other systems or allow them real-time access so salesforce automation/optimization features can be offered. Alternatively, some CRM software offer these functions under one platform

If you’d like to learn about the ecosystem consisting of CRM Software and others, feel free to check

If you’d like to learn about the ecosystem consisting of CRM Software and others, feel free to check AIMultiple Sales