Top 8 Most Popular CRM Software Solutions 2023

The top three most popular CRM platforms on the market are Zoho, Freshsales and HubSpot. All of these offer their own strengths and weaknesses, which are discussed at length below, but the main reasons are low cost, a wide array of features, and simplistic interfaces for easy usability.

Now that remote and hybrid working are here to stay, the flexibility that CRM brings to team collaboration means that the software is hitting new levels of popularity.

With so many CRM options out there, how are you supposed to choose the right one? Well, one way to narrow down the top CRM solutions is to be one with the crowd – to embrace conformity, and check out the software that’s most popular among your peers. The other option is to fill out our CRM comparison tool, which will match you with some suitable CRM platforms based on your business’s information.

After all, they’re popular for a reason! (The CRMs, not your peers). Let’s get started.