“digital marketing,” “digital account,” and “account management” aren’t the only skills we found digital account managers list on their resumes. In fact, there’s a whole list of digital account manager responsibilities that we found, including:
The most important skills for a digital account manager to have in this position are creativity. In this excerpt that we gathered from a digital account manager resume, you’ll understand why: “advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.” According to resumes we found, creativity can be used by a digital account manager in order to “inventory syndication problems, crm software functionality, etc. )”
Another commonly found skill for being able to perform digital account manager duties is the following: interpersonal skills. According to a digital account manager resume, “managers must deal with a range of people in different roles, both inside and outside the organization.” Check out this example of how digital account managers use interpersonal skills: “trained incoming associates in selling, product knowledge, and interpersonal skills. “
Another skill that is quite popular among digital account managers is analytical skills. This skill is very critical to fulfilling every day responsibilities as is shown in this example from a digital account manager resume: “advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.” This example from a resume shows how this skill is used: “provided comprehensive analysis of digital sem, social media, and impression based campaigns to clients to help measure roi. “
A digital account manager responsibilities sometimes require “organizational skills.” The responsibilities that rely on this skills are shown by this resume excerpt: “advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.” This resume example shows how this skill is used by digital account managers: “establish and implement company-wide digital workflow, as well as further the creation of digital products by building new organizational capacities. “
Another common skill for a digital account manager to be able to utilize is “communication skills.” Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process a digital account manager demonstrated the need for this skill by putting this on their resume: “account lead role towards business development, strategic and creative recommendations whilst being the unique key contact towards all client communications. “
See the full list of digital account manager skills.
We’ve found that 81.8% of digital account managers have earned a bachelor’s degree. Furthermore, 10.4% earned their master’s degrees before becoming a digital account manager. While it’s true that most digital account managers have a college degree, it’s generally impossible to become one with only a high school degree. In fact, one out of every nine digital account managers did not spend the extra money to attend college.
Those digital account managers who do attend college, typically earn either marketing degrees or business degrees. Less commonly earned degrees for digital account managers include communication degrees or public relations degrees.
Once you’re ready to become a digital account manager, you should explore the companies that typically hire digital account managers. According to digital account manager resumes that we searched through, digital account managers are hired the most by Walmart, iHeartMedia, and Sinclair Broadcast Group. Currently, Walmart has 109 digital account manager job openings, while there are 11 at iHeartMedia and 8 at Sinclair Broadcast Group.
But if you’re interested in companies where you might earn a high salary, digital account managers tend to earn the biggest salaries at Verizon Communications, Walmart, and Sharecare. Take Verizon Communications for example. The median digital account manager salary is $90,624. At Walmart, digital account managers earn an average of $90,202, while the average at Sharecare is $78,346. You should take into consideration how difficult it might be to secure a job with one of these companies.
View more details on digital account manager salaries across the United States.
If you earned a degree from the top 100 educational institutions in the United States, you might want to take a look at NBCUniversal, Bank of America, and The Walt Disney Company. These three companies have hired a significant number of digital account managers from these institutions.
