Blindspot – Digital Billboard Advertising – The Easiest Way To Get On A Billboard

Billboards? Aren’t those like 90s marketing? Not really! Billboards are alive and well, especially when we’re talking about digital billboards. If we are seeing an incremental decrease in the traditional outdoor print advertising market, digital billboards are hotter than ever before. With predictions showing that digital outdoor advertising will be half of the total revenue of outdoor advertising in the U.S.A, in 2021, in other parts of the world, like Asia, digital billboards have long surpassed traditional outdoor media.

But isn’t digital marketing already putting dents into outdoor media? You might be surprised to learn that digital channels are getting overcrowded nowadays and people are turning their attention away from their smartphones and computers. With all the push notifications, Facebook & Google ads constantly bombarding the digital experience of users, people are starting to look outward from their screens and into the real world. Picture this: you’re driving down the highway and you see a billboard. It’s an ad for a new movie, or a new product, or maybe it’s just an ad for a local business. But have you ever wondered how that ad got there? The answer is digital billboard advertising, and it’s one of the easiest ways to get your message on a billboard. Let’s explore together the world of digital billboard advertising! We’ll show you how this advertising strategy can help you reach your target audience and how it can benefit your business. We’ll also dispel some common myths about digital billboards and give you some tips on how to get started.