Digital Account Manager Resume Examples & Samples for 2023

Digital Account Manager Duties & Responsibilities

Specific job duties for digital account managers vary based on their employer. However, there are several core tasks common across the field, such as:

Correspond with Clients Digital account managers are responsible for identifying and fulfilling their clients’business objectives and are in frequent contact with clients to explain strategy, plan for the future, and keep them in the loop regarding the latest developments.

Address Client Queries Part of maintaining a strong relationship with a client is addressing their issues, concerns, or questions in a thoughtful, timely manner. This displays dedication, commitment, and compassion, and goes a long way in maintaining client loyalty.

Set Digital Strategies Digital account managers spend much of their time collaborating with marketing and sales teams to develop and implement digital marketing and advertising strategies that align with the client’s requirements and maximize their return on investment (ROI).

Analyze Key Metrics Tracking, measuring, and analyzing key account metrics such as customer conversion rates, impression shares, average order value, and cost-per-click is vital to optimizing digital campaigns from an ROI perspective.

Write Performance Reports To ensure accountability and gain valuable insights into what is working and what isn’t, digital account managers are typically required to report on digital advertising campaign performance on a monthly, weekly, and sometimes daily basis.