Digital Marketing Agency Vs. Advertising Agency

Communicating with potential customers is critical for maximizing your company’s conversions and retention rates. To most effectively communicate with these customers in today’s digital age, business owners are turning more and more towards digital marketing agencies than traditional ad agencies for services such as lead generation, increasing sales, and developing on-brand messaging based on consumer data.

Different Approach, Same Goal

Two types of marketing agencies to reach your audiences

Both traditional and digital agencies have the same objective to bring more attention to a client’s brand through strategic marketing efforts. A traditional advertising firm works closely with clients, writing pitches, researching targeted markets, developing captivating copy and using a variety of other methods to reach a certain demographic. Digital marketing agencies focus on the same goal and use a similar process. Digital agencies meet with clients, develop plans, and curate copy and content as well. However, they also use a modern set of methods to reach audiences.

Both agency types measure success by using a variety of metrics to establish ROI. Effective content marketing tactics and trends come in different packages depending on the target and channel. Using a blend of online and offline formats, marketing and ad agencies have the ability to influence customer behavior.