HAKUHODO

Hakuhodo.Wyng wins creative mandate for Honda Motorcycle & Scooter India

Feb. 4, 2020

Honda Motorcycle & Scooter India has awarded its creative duties for two of its prime products, Honda Dio and Honda Shine to Hakuhodo.Wyng post a meticulous, multi-agency pitch. The agency’s Delhi office bagged the mandate, thanks to a distinctive approach to their strategy. With the objective to make Honda the LEADER of the BS VI Era, Hakuhodo gears up to break the clutter and churn out some game-changing work.

‘Honda Dio, with the new edgy & sporty look qualifies to have the ‘cool’ tag and already has the cult status among its target audience. Hakuhodo, with their aggressive strategy and creative, pegged Honda Dio as a ‘friend’ to the youth that encourages them to keep doing what defines them. Thereby encouraging the young Indians to embrace the “Keep Dioing It” culture of Honda Dio.

On the other hand, Honda Shine, which is a bike for every commuter in tier-2 tier-3 cities, needed a much fresher approach among the hackneyed communication we see on a daily basis. While the objective was to make Shine a ‘More Premium, More Comfortable’ bike, Hakuhodo took it a whole notch above and made a bold statement which the market will soon see in the new campaign.

The scope of work for both brands encapsulates the traditional mediums and other innovative outputs.

It is indeed a proud moment to welcome one of the most prestigious brands in the world, Honda, into the Hakuhodo India family.