How to build a social media command center

Releasing great content is the best, cheapest way to market a small business and reach customers. You start with a website, a blog, and well-managed accounts on the key social media channels. Next, you must feed your Facebook, LinkedIn, Twitter, or Pinterest followers a delicious, steady diet of words, images, and videos. Although you can find native apps for each big social media brand, they offer only limited assistance in juggling rich media across multiple content streams.

The following ten apps will help you automate your publishing and then analyze who’s paying attention and how. It’s up to you to get creative and stand out from the crowd.