How to win friends and influence people in the digital age
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what’s good ; Connect with core desires — Six ways to make a lasting impression. Take interest in others’ interests ; Smile ; Reign with names ; Listen longer ; Discuss what matters to them ; Leave others a little better — How to merit and maintain others’ trust. Avoid arguments ; Never say, ‘You’re wrong” ; Admit faults quickly and emphatically ; Begin in friendly way ; Access affinity ; Surrender the credit ; Engage with empathy ; Appeal to noble motives ; Share your journey ; Throw down a challenge — How to lead without resistance or resentment. Begin on a positive note ; Acknowledge your baggage ; Call out mistakes quietly ; Ask questions instead of giving direct orders ; Mitigate fault ; Magnify improvement ; Give others a fine reputation to live up to ; Stay connected on common ground.
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Why Carnegie’s advice still matters — Essentials of engagement. Bury your boomerangs ; Affirm