Olympus : Cameras : Target

Take your photography and videography to the next level. Digital cameras bring a new level of enjoyment to picture-taking and have a number of benefits that an ordinary film camera simply cannot match. Digital cameras are more convenient than analog cameras, and because there is no film required, operating costs are naturally lower. One of the many advantages of a digital camera over a single-lens camera is its memory. Storing thousands of images has never been easier because of extendable memory space, and with a memory card, this gives a photographer the freedom to take as many shots as they want without worrying about exceeding a limit.

Find the right camera

Capture moments and cherish memories for life. Every camera has its own special traits for documenting different moments. From capturing extreme sports to underwater adventures, or if you’re simply looking to record your travels, finding the right fit will make your documenting easier and enjoyable. With a ton of options to choose from, it’s always better to do your research before investing in exactly what you need. Digital cameras like DSLRs produce higher-quality images; with mirrorless system cameras, you can capture fast-action shots at up to 6 fps; point-and-shoot cameras are great for beginners; and action and instant cameras are exactly that: immersive and immediate.

DSLR (digital single-lens reflex) cameras take pictures without using film. With different program modes such as exposure settings, aperture priority, and shutter priority, you can control how your pictures are taken, and interchangeable lenses allow you to swap lenses to capture different types of shots. DSLR cameras have higher image quality than compact cameras due to their larger sensors and can easily take over a thousand photographs on a single battery. Step into Target for a selection of DSLR cameras like the Canon 550D, the Nikon D7500 DX-Format DSLR Camera, and much more, whether you’re a serious amateur photographer or a professional.

Mirrorless cameras come with an electronic viewfinder and interchangeable lenses just like DSLRs but are significantly lighter in weight, making them portable. Mirrorless cameras will allow you to set up the camera just how you want it with the control buttons and menus, thus giving the user the freedom to shoot in automatic, semi-automatic, or fully manual mode. Even with some affordable models, mirrorless cameras have an edge over DSLRs in terms of video quality. Target stores sell a variety of mirrorless cameras, including the Panasonic Lumix G9 Mirrorless Digital Camera with Leica DG 12-60mm f/2.8-4 Lens, the Nikon Z 6II FX-format Mirrorless Camera, and much more.

Point-and-shoot cameras

Point-and-shoot cameras or compact cameras are compact and travel-friendly. Compact cameras have a fixed lens and can shoot landscapes, birds, and portraits all at once without having to carry extra lenses and change them repeatedly. The battery life is longer in point-and-shoot cameras and lasts the whole day without any need for replacement, which makes it convenient for vlogging or on-the-go captures. Although the camera has a viewfinder, one of the features that makes the compact camera less complex is the LCD screen. Unlike the viewfinder, you can view the frame on a larger screen before shooting without having to squint. Point-and-shoot cameras come with simple controls to shoot anything without complexity or difficulty, making them perfect for beginners.

Action cameras are digital cameras that are designed for filming while immersed in action. They have a compact and waterproof surface that is perfect for capturing dynamic and fast-paced moments. You can create amazing time-lapse videos because of their small size; they can be placed anywhere and record hours of video—imagine capturing the sky from dusk until dawn. They also have Bluetooth connectivity, which can be used with compatible external remotes to take pictures or videos of yourself from a distance or if you need to place the camera at a remote location. Check out the Panasonic Lumix for unlimited video recording on all settings.

Instant Cameras

Take photos instantly with the Fujifilm Instax Instant camera. Instant cameras allows you to take pictures and create a hard copy almost immediately. With the power of automatic exposure, the camera automatically calculates the brightness of the environment you’re in, so what you see is what you get, every shot, and every time. The one-touch selfie mode, easy-to-use creative features give sharp, clear reproduction, vivid color, and natural skin tones to the picture taken.

We have you covered whether you’re an amateur or a professional photographer, a podcaster or a vlogger, a hobbyist, or if you’ve taken a sudden interest in photography. There is nothing that is best for everyone, but here at Target, we have something for everyone.