The 67 Top Social Media Marketing Courses in 2022

Whether you’re trying to grow your business or level up your career, one of the best ways to learn social media marketing is by taking an online course.

Social media marketing courses offer benefits you just can’t get from blog articles:

• Organized lesson plans that teach you the course objective in the most effective manner possible.
• Classes taught by marketing professionals, influencers, and real people who’ve accomplished what you hope to learn.
• Certifications that can help you professionally.

We’ve put together an alphabetical list of social media marketing courses for you to choose from (courses are not ranked by quality).

Each course in our list details who created the course, how much it costs (most are free), and a short description of what the course teaches and who it’s for.

So scan through our list of the 67 top social media marketing courses in 2021, read the descriptions of any courses that catch your eye, and pick the best course for your needs.

Take this intermediate-level course to learn how to create paid social ads that drive business objectives at every stage of the customer journey. Comes with an industry-recognized certificate.

Offered By: Hootsuite

Price: $249

Learn how to use Facebook Groups, Reddit and niche forums, and YouTube videos to find qualified clients for your coaching or consulting business.

Offered By: Brian Yang on Udemy

Price: Free

Though not specifically about social media marketing, what you learn in this course about the neuroscience behind consumer decision-making can be applied to social media and other marketing channels. Certificate included.

Offered By: Thomas Zoega Ramsoy of Copenhagen Business School on Coursera

Price: Free (with membership)

Learn B2B content marketing fundamentals, including:

• How to create interesting content.
• How to match content to offers that convert.
• How to use influencer marketing for content promotion.

Certificate included.

Offered By: William Flanagan on Udemy

Price: Free

In this course, a panel of experts will teach you how to create engaging, platform-specific content and develop an integrated social media communications strategy that keeps your audience coming back for more.

Offered By: Randy Hlavac of Northwestern University on Coursera

Price: Free (with membership)

Social Media master Gary Vaynerchuck teaches you how to tell your brand’s story and create a results-driven social media strategy using the same tactics he uses for his clients.

Offered By: Gary Vaynerchuk on Skillshare

Price: Free (with membership)

This beginner course on Excel PivotTables teaches you how to create excel reports and utilize business analytics to make critical marketing decisions – info that can be applied to social media marketing. Certificate included.

Offered By: Navya Kannan on Udemy

Price: $19.99

This 4-part course teaches you how to develop your brand and use design thinking to speak to the right people and market your talents to your target audience. Great for professionals and freelancers.

Offered By: Social Creators

Price: Free

This highly practical analytics course teaches you how to:

• Select the right web analytics tools.
• Collect, analyze, and visualize data.
• Use data to make decisions for organizations, agencies, and clients.

Offered By: Kevin Hartman of University of Illinois at Urbana Champaign

Price: Free (with membership)

With 6+ hours of course material, this course covers every aspect of digital marketing. It also includes digital marketing tool reviews and over $1400 of partner tool discounts. Certificate included.

Offered By: Boot Camp Digital

Price: $197

Acadium offers free courses on all digital marketing disciplines, including social media, SEO, email marketing, and more. They also offer apprenticeships where you can apply what you learn to real businesses and projects.

Offered By: Acadium

Price: Free

Covering such topics as digital marketing analytics, SEO, social media marketing, and 3D Printing, this course will teach you concepts and tools to help you digitally create, distribute, promote, and price products and services. Certificate included.

Offered By: Aric Rindfleisch of University of Illinois at Urbana Champaign

Price: Free (with membership)

Every 2 weeks, this course explores the newest tools, techniques, and trends in digital marketing, how they will affect your business, and what other companies are doing to adapt.

Offered By: Martin Waxman on LinkedIn

Price: $29.99

This course teaches you how to create and implement an online business, covering everything from business conception, building a website and executing a marketing strategy. Certificate included.

Offered By: Alison

Price: Free

This course teaches you how to become a social media strategist. You’ll learn how to conduct and audit market analysis, set goals, create different types of content, create social media policies, and integrate marketing strategies.

Offered By: Alison

Price: Free

Darby Smart founder Nicole Farb will teach you how to create high-quality how-to videos with your iPhone and how to leverage those videos to grow your following, build your business, and communicate messages.

Offered By: Nicole Farb on Skillshare

Price: Free (with membership)

Mailchimp’s Director of VIP Services Ariana Hargrave teaches you how to utilize email marketing automation, optimization, and personalization to send better emails and achieve your business goals.

Offered By: Ariana Hargrave on Skillshare

Price: Free (with membership)

Facebook offers free training, courses, and certifications that teach you how to more effectively leverage its platforms: Facebook, Instagram, Messenger, and WhatsApp. Courses cover everything from ads, to monetization, to creating content.

Offered By: Facebook for Business

Price: Free

Google offers a free digital marketing course accredited by Interactive Advertising Bureau Europe and The Open University. Learn practical exercises and real examples from Google trainers that’ll improve your digital marketing and help you land jobs.

Offered By: Google Digital Garage

Price: Free

This course teaches you the foundations of digital marketing success:

• How to leverage new models in business and eCommerce to increase profitability.
• Social media and digital marketing techniques.
• How to market yourself and your products more effectively.

Offered By: Wharton University on edX

Price: $585

This survey course explores 9 graphic design specialties: logos, packaging, posters, book covers, and more.

Note: It doesn’t go into specifics about how to create the graphics discussed. It merely explores the different fields, why the work is good, and the thinking that goes into it.

Offered By: Mason G. on Udemy

Price: $12.99

Learn how to apply the 5 fundamental principles of graphic design to all projects involving images and type, including:

• Creative design
• Marketing materials
• Photography

Offered By: Ellen Lupton of Cooper Hewitt, Smithsonian Design Museum on Skillshare

Price: Free (with membership)

This course will teach you the art of business writing. You’ll learn how to:

• Write clearly and concisely.
• Write different types of business communications.
• Target specific audiences and writing mediums.

Offered By: Sue Robins of University Of California on Coursera

Price: Free

If you have a specific design project that you’re working on, this course will walk you through the first 5 steps of better visual communication and help you improve it.

Offered By: inoshiro Design on Udemy

Price: Free

Take this HubSpot course designed for marketing professionals to learn all aspects of inbound marketing, including content creation, social promotion, lead nurturing and conversion, and more. Certificate included.

Offered By: Hubspot

Price: Free

This short course teaches you how to get started on Instagram, from setting up your business account to using Instagram Insights to promoting posts.

Offered By: Facebook for Business

Price: Free

This course for beginners and intermediates teaches you everything you need to know to start an Instagram business, grow your following, monetize your account, and network with influencers. Certificate included.

Offered By: Antonio Araujo on Udemy

Price: $12.99

This email series teaches you Copyblogger’s methods for creating and marketing a profitable online business.

Offered By: Copyblogger

Price: Free

This course for marketers and small businesses teaches all aspects of social media advertising: setting up campaigns, audience targeting, creating copy and visuals, and optimizing campaigns.

Offered By: Buffer on Skillshare

Price: Free (with membership)

This course teaches you how to create simple, effective social media strategies for any goal. Learn how to choose the right platform, create content, and execute Facebook ads.

Offered By: Buffer on Skillshare

Price: Free (with membership)

This popular Coursera course examines how the internet, smartphones, 3D printing, and other modern tools are revolutionizing marketing and the practices of marketers and consumers. Certificate included.

Offered By: Aric Rindfleisch of University of Illinois at Urbana Champaign

Price: Free ($249 for certificate)

Start a career in marketing analytics with this course that teaches you how to identify market trends, monitor essential metrics, and apply the “R” programming language to analytics.

Offered By: University of California Berkeley on edX

Price: Free ($249 for certificate)

PPC University offers courses on all things social advertising. It offers 5 courses on beginner to advanced PPC ads, social advertising, and Facebook advertising.

Offered By: Wordstream

Price: Free

Quick Sprout University offers guides that teach everything from digital marketing, starting a website and blog, content creation, SEO, email marketing, and more.

Offered By: Quick Sprout

Price: Free

Use this beginner-level course to learn how to increase the search ranking for your website, blog, or LinkedIn profile. Certificate included.

Offered By: Eric Schwartzman on Udemy

Price: Free

The brilliant minds at Moz teach you their tips and tricks for creating content that gets your website to rank and drives search engine traffic in this course. Certificate included

Offered By: Moz on Udemy

Price: Free

Get an industry-recognized certificate from this course which teaches practical social media marketing skills you can implement to grow your followers, engagement, and business results.

Offered By: Hootsuite

Price: $199

GCF Global offers a series of courses that teach blogging, social media marketing on most major platforms, WordPress, and more.

Offered By: GCF Global

Price: Free

Constant Contact offers a series of free guides that teach beginners how to implement social media marketing tactics on all major social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, YouTube, and more.

Offered By: Constant Contact

Price: Free

This beginner course will introduce you to the fundamentals of social media analytics and show you how to utilize it for your brand or agency.

Offered By: Quintly Academy

Price: Free

Learn useful social media marketing tips and tricks from Buffer’s webinars hosted on YouTube. Topics include social media platforms, outreach strategies, content curation, and more.

Offered By: Buffer on YouTube

Price: Free

HubSpot’s social media marketing course teaches you how to create an effective social media strategy, conduct social listening, create social content, measure ROI, grow your following, and convert customers. Certificate included.

Offered By: HubSpot

Price: Free

Learn how to create a robust social media strategy, create impactful content, conduct competitive research, build your following, and grow your business.

Offered By: Rita Cidre on Fiverr

Price: $46

This course will help you understand what constitutes ethical, respectful behavior on social media, avoid tweets that could get you sued or fired, and exercise good judgment online. Certificate included.

Offered By: Eric Schwartzman on Udemy

Price: Free

Learn how to build a social media marketing strategy, create engaging posts, and evaluate campaign performance with this course which can be taken online or at one of BrainStation’s campuses.

Offered By: BrainStation

Price: $2,450 (payment plans included)

This course will teach you how to execute social media marketing on all major platforms, build a social media strategy, and use social media for marketing, PR, and customer service.

Offered By: SO ME Academy on Udemy

Price: $18.99

Hootsuite offers a variety of courses that teach social media skills and techniques. They even offer courses on using social media marketing in specific niches, like finance and healthcare. All courses come with a certificate.

Offered By: Hootsuite

Price: $249 – $999

This marketing course teaches you how to create a social media strategy, select the right social platforms, create a publishing schedule, conduct social selling, and measure your results.

Offered By: Brian Honigman on LinkedIn Learning

Price: Free

With over 18 hours of content, this course will teach you how to map out your buyer’s journey and use it to create an effective social media marketing strategy that grows your business. Certificate included.

Offered By: Mark Timberlake on Udemy

Price: $18.99

This course teaches you how to run ads on most major social media advertising platforms: Facebook, Twitter, Instagram, Pinterest, Google, YouTube, LinkedIn, Tumblr, and more. Includes 9.5 hours of material, 28 downloadable resources, and certificate of completion.

Offered By: Course Envy on Udemy

Price: $18.99

This Northwestern University course gives you the knowledge and resources to create a social media marketing strategy and the social analytics tools and training to become an influencer on social media. Certificate included.

Offered By: Randy Hlavac of Northwestern University

Price: Free

This course teaches you how to utilize social listening for sales, influencer marketing, and customer research. Students learn how to conduct social listening strategies on Facebook, Twitter, LinkedIn, and Google.

Offered By: Eric Schwartzman on Udemy

Price: Free

This course teaches you how to conduct social media marketing for small eCommerce businesses. You’ll learn how to build a dynamic web presence, create social media profiles and content, and execute social media strategies.

Offered By: Alison

Price: Free

This 2+ hour course teaches you how to create a social media marketing strategy for your business. You’ll learn how to promote, integrate, and automate your social strategy and how to select the best tools for your needs.

Offered By: Learning.ly

Price: $49.00

This course teaches you how social media began, how it became integral to our lives, and how it has changed communication. And it discusses how to use this information to predict social trends.

Offered By: Curtin University on edX

Price: Free ($139 for Certificate)

For beginners, Moz offers a 12-chapter course covering the rise of social media, how to utilize social media, and how to execute social marketing strategies on all major platforms.

Offered By: Moz

Price: Free

This course teaches you how to transform your organization’s social marketing strategy into an integral part of your marketing strategy. It also covers legal considerations, performance metrics, and management tactics.

Offered By: Randy Hlavac of Northwestern University

Price: Free

This guide teaches you 10 things you can do to start growing your blog audience with social media. You’ll learn how to identify your target reader, select the best social platform, and other promotional tips and tactics.

Offered By: Quick Sprout

Price: Free

This course includes step-by-step instructional videos that teach you how to create high-converting landing pages. You can also access a landing page conversion benchmark report for your specific industry.

Offered By: Unbounce

Price: Free

This course teaches you how to develop and implement a content marketing strategy. You’ll also learn how to measure the effectiveness of your strategy, use a strategic framework when writing, and build your brand with content.

Offered By: Sonia Simone of UC Davis on Coursera

Price: Free

Twitter offers a variety of courses that teach you how to market on their platform. Learn how to create and execute Twitter advertising, video, and content marketing campaigns.

Offered By: Twitter

Price: Free

HubSpot teaches you the basics of developing a digital advertising strategy in this 20-minute lesson. You’ll study examples of effective ads as you learn about the advertising options available to you and the best practices for creating ads. Certificate included.

Offered By: HubSpot Academy

Price: Free

Join this 5-day video storytelling challenge, and you’ll receive a daily video (via email) teaching you how to create better videos with your smartphone. It’s the perfect combination of education and inspiration.

Offered By: Social Creators

Price: Free

This course explains the science of how things catch on and teaches you how to use it to craft contagious content, increase your influence, and become more effective at marketing your ideas, brands, and products.

Offered By: University Of Pennsylvania

Price: Free (pay for certificate)

This short course will quickly boost your design skills by guiding you through design processes and examining key design elements like line, shape, form, and texture.

Offered By: Alison

Price: Free

This course teaches business owners, executives, and marketing professionals proven methodologies for growing their professional persona using social media.

Offered By: Randy Hlavac of Northwestern University

Price: Free

This 30-minute course teaches freelance writers the basics of writing marketing copy for brands. You’ll learn how to market yourself as a writer, how to craft a perfect pitch and a refresher on journalism ethics.

Offered By: Brian Maehl of Contently on Skillshare

Price: Free (with membership)

Stop Wasting Time. Get Started Now!

Whether you want to grow your business, land your dream job, become an influencer, or something else, social media marketing is the most powerful tool for reaching your goals.

Which means, as of right now, those goals lay on the other side of a social media marketing course.

So don’t be content just because you found some great courses.

Don’t fall into the trap of telling yourself, “I’ll start tomorrow/next week/next month.”

And don’t fall victim to choice overload.

Select the course that most applies to your specific needs and goals.

Buy it (if necessary).

And start the first lesson right now!