The 7 Best CRMs of 2023

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A customer relationship management (CRM) system is used to collect data about interactions between a company and its customers. This data comes from multiple channels, including a company’s official website, related social media channels, customer support logs, and reviews, and is stored in a central database. The company can then analyze this data and use it to better its products, address concerns of customers, and ultimately drive growth.

CRMs are vital for small businesses in the early stages of growth. That’s because the success of these businesses depends a lot on how many customers they can gain and retain. For example, a newly opened diner needs to know what customers think about its food, what kind of reviews they’re posting online, thus influencing future customers, and whether are not they are likely to visit again. All this information can help the diner tweak its services, address any problems, and attain maximum customer satisfaction.

Depending upon your establishment’s requirements, there are quite a few CRMs out there. To help you find the right one, read our picks for the best CRMs for small businesses.