What Is Digital Marketing? Definition & Examples | Wrike Guide

Digital marketing examples

A practical way to improve your skills in digital marketing is by learning from successful digital marketing examples. While it’s not advisable to copy and paste another company’s methods, you can combine many ideas to create a unique strategy for your business. 

Below are three digital marketing examples:

Uber

The ride-sharing app Uber has disrupted the taxi services industry since it launched its first ride in 2010. Uber uses Facebook, Instagram, and Twitter as its main digital marketing channels, using social media to engage with customers and propagate positive, inclusive messaging about connectivity and social awareness. By connecting its messaging to cultural issues, customers feel a greater sense of connection to the brand.

Netflix

The online movie streaming app Netflix has expanded into 190 countries worldwide. Netflix uses Facebook, Twitter, Pinterest, YouTube, and Instagram and actively engages with customers across its social media channels. The phrase “Netflix and chill” has become a popular part of global pop culture. The brand creates relatable, culturally relevant, and entertaining social content, sometimes crowdsourcing product improvement decisions from customers using polls. 

Dollar Shave Club

With its cheeky digital marketing, this small shaving company gained public attention and an eventual $1 billion acquisition by Unilever in 2016. Founded in 2011, their funny launch video has been viewed over 22 million times on Youtube.

These three brands built globally successful companies with effective and consistent digital marketing campaigns, easily standing out from competitors. Using these examples as inspiration, you can start crafting your digital marketing strategy.