Which Google certifications are best for digital marketing?

What digital marketing certifications does Google offer? What are the benefits of being Google certified? And which one should you take first?

Google’s certification courses can boost your resume and help you stand out, especially if you are applying for a new job or looking for clients. Taking the time to achieve certification shows you’re proactive (you would be surprised how many people don’t invest the time to get certified) and demonstrates your knowledge of Google’s platforms.

If you’re looking to highlight your digital marketing and analytics skills, we recommend starting with Google Ads and Google Analytics certification. Here are Google’s platform-specific certifications:

• Google Ads Certification, which includes the following individual certifications:

  • Google Ads Search Certification

  • Google Ads Display Certification

  • Google Ads Measurement Certification

  • Google Ads Video Certification

  • Shopping Ads Certification

  • Google Ads Apps Certification

  • Google Ads Creative Certification

• Google Analytics Certification (currently covers Universal Analytics)

Google’s Analytics Academy covers Google Analytics (Universal Analytics), Google Data Studio, and Google Tag Manager. These short courses offer the following certificates when you complete each course:

Google Digital Garage offers a free course covering the basics of digital marketing, and the course lets you earn a certificate:

Google offers a selection of courses on Coursera where you can earn a certificate. Here are our top picks:

Google’s certifications provide a few different benefits, but the true value of attaining a certification comes when you also apply your knowledge and develop your practical skills. A certificate is great, but if you can also show people how to improve results using the tools and platforms – that’s when you become a real asset to a company or client.

Let’s take a look at some advantages of taking a Google certification course:

1) Learn Something New

When you invest time in developing your knowledge and skills, odds are you will learn something new. Even if you’ve been using Google’s platforms for a while, you might find a new quiz question or a lesson that sparks your interest.

Exploring areas covered in Google’s certifications can lead to new ideas and approaches you can apply to your work. You might even find that you end up browsing through the Google Developers site or digging through a support article to learn more on a topic that is only covered briefly in Google’s certification material.

2) Boost Your Professional Profile

Adding a Google certification to your list of achievements can improve your resume and professional profile. You’ll be able to say you’ve been certified by Google, add the qualification to your LinkedIn profile, and display your certificate. You might even find that achieving a certification helps you when you’re looking to be promoted or searching for your next role.

3) Add Value To Your Company

You are also adding value to your company when you’re certified as an individual. For example, if an advertising agency invests in their team to become certified, the individual team members benefit and the agency as a whole.

Some certifications, like the Google Ads certifications, can be linked to the company’s profile. This can add direct value to the company as they can demonstrate how many certified people work for them.

Conclusion

Remember that earning your certificate is just one way to demonstrate your skills and knowledge. When you apply Google’s platforms to achieve results and show that you’re certified, that’s when you really stand out from the crowd.

Want to get your Google Analytics certification and boost your practical skills? Loves Data are specialists in Google’s marketing platforms, including Google Ads, Google Analytics, and Google Tag Manager. Our courses are designed to give you the knowledge and skills to apply Google’s platforms for yourself (or your clients). You’ll be measuring and optimizing your results with confidence!